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Instagram Insights report template for marketing teams and agencies by Porter (2024)

Get the actual Instagram Insights on Looker Studio template used by Porter to monitor Social Media performance.
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Porter

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Instagram Insights report template overview

With this Instagram Insights report template, Monitor specific metrics such as engagement rates, follower growth, and post reach. For performance monitoring, segment the data by demographics, post types, and hashtags to uncover insights on what content resonates most with your audience. Suggest that users share this report via PDF, link, or email to influence their teams or clients. By showcasing the data in a visually appealing format, you can convince your marketing team to allocate more resources to successful campaigns or persuade clients to invest in targeted advertising. Answer key questions with this data, such as “What is the optimal time to post for maximum engagement?”, “Which hashtags drive the most reach?”, and “How do different types of posts perform across various demographics?” Use these insights to refine your content strategy and optimize your Instagram presence.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR) – Conversion rate – Return on investment (ROI)

Engagement metrics

– Likes – Comments – Shares

Visibility metrics

– Impressions – Reach – Engagement rate

Dimensions

Campaign

– Reach – Impressions – Engagement rate

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

An Instagram Insights report should include a breakdown of metrics by visibility (e.g., reach, impressions), engagement (e.g., likes, comments), and conversion metrics (e.g., website clicks, purchases). The data should be segmented by campaign, channel (e.g., organic, paid), audience (e.g., age, location), content (e.g., photos, videos), objective (e.g., brand awareness, lead generation), and date. For example, it should provide insights on the reach of a specific paid campaign targeting young adults in a particular location, the engagement received on a video post, and the conversion rate achieved through a link in the bio.
To analyze Instagram Insights data, first choose metrics from visibility, engagement, and conversion categories. For visibility, track impressions and reach. For engagement, consider likes, comments, and shares. For conversion, focus on click-through rates and conversions. Next, add context by comparing metrics with costs, date range, goals, and benchmarks. For example, compare engagement rates with previous campaigns or industry benchmarks. Then, segment the data by campaign, channel, audience, content, objective, and date. For instance, compare engagement rates by different content types or audience demographics. Remember to be concise and only mention the elements, not the benefits.
To build an Instagram Insights dashboard, 1) connect your Instagram business account to the dashboard. 2) Select metrics such as follower growth, post engagement, or website clicks to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, or date for a detailed analysis. 4) Add filters or buttons like ‘time period’ or ‘post type’ to make your report interactive. 5) Share your insights via PDF, scheduled emails, or links for easy access and review.
An Instagram Insights dashboard is a tool that visually displays key metrics and data related to a business’s Instagram account to help monitor performance and inform decision-making. It is significant for businesses as it provides insights into follower demographics, post engagement, and the effectiveness of marketing strategies. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like follower growth, engagement rates, top posts, and audience demographics. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes and optimize strategies. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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