Google Analytics 4 Audit report template for marketing teams and agencies by Chloe Cristine (2024)

A Google Analytics 4 Audit report should include metrics such as conversion metrics like Conversions, Conversion rate, and Purchase revenue. Engagement metrics like Engaged sessions, Engagement rate, and Average engagement time per session are also essential. Unfortunately, I don’t have access to specific Google Analytics 4 metrics categorized under “Visibility metrics.” You might want to check the official Google Analytics documentation or your GA4 dashboard for detailed information. Then, segment and filter this data by dimensions like Campaign name, campaign ID, and campaign source. Additionally, consider user dimensions such as User age, user gender, and user interests. Time dimensions like by hour, day, week, month, quarter, or year should also be used to provide comprehensive insights. Once the data is ready, make sure to add buttons and filters to make your reports interactive. Use custom colors and logos to make it white-label, and share via link, PDF, or email so your teams or clients can access it.

To analyze Google Analytics 4 Audit data, follow these steps: 1) Define your use case: Determine whether the analysis is for a client presentation, performance monitoring, or an ad hoc analysis. 2) Define your metrics: Choose relevant metrics such as revenue, cost, and funnel metrics like visibility (page views, impressions), engagement (session duration, bounce rate), and conversion metrics (conversion rate, goal completions). 3) Add context: Compare these metrics over time, against objectives, or in relation to cost (efficiency metrics) and initial input (effectiveness metrics). For example, analyze how conversion rates have improved over the past quarter compared to the set objectives. 4) Segment your data: Break down the data by channel (e.g., organic search, paid ads), objective (e.g., lead generation, sales), campaign (e.g., seasonal promotions), product (e.g., specific product lines), and time (e.g., monthly, quarterly). For instance, if analyzing a marketing campaign’s performance, you might focus on engagement metrics like session duration and bounce rate, compare these against the campaign’s cost and objectives, and segment the data by different channels and time periods to identify which strategies were most effective.

To build a Google Analytics 4 Audit dashboard, start by connecting your Google Analytics 4 data to platforms like Google Sheets or Google Looker Studio. Then, choose metrics such as Conversions, Conversion rate, Purchase revenue, Engaged sessions, Engagement rate, and Average engagement time per session to fully map your funnel. Segment and break down your data by channel, campaign, audience, product, or objective, using dimensions such as Campaign name, campaign ID, campaign source, User age, user gender, and user interests. The combination of these metrics and segmentation will help you spot trends and identify areas for optimization. Share your dashboard via PDF, scheduled emails, or links for easy access.

A Google Analytics 4 Audit dashboard is a tool that visualizes and analyzes key metrics from Google Analytics 4 data. It helps track performance by connecting GA4 data to platforms like Google Sheets or Looker Studio. The dashboard includes metrics such as conversions, conversion rate, purchase revenue, engaged sessions, engagement rate, and average engagement time per session. Data is segmented by dimensions like campaign, user demographics, and time to identify trends and optimization areas. The dashboard can be shared via PDF, email, or links for easy access.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.