Facebook Ads Messenger report template for marketing teams and agencies

A Messenger report should include metrics for visibility, engagement, and conversion. Within visibility metrics, breakdowns by campaign, channel, audience, content, objective, and date should be included. For engagement, include metrics for opens, clicks, reactions, and comments, segmented by the same elements. Conversion metrics should focus on conversions, such as sign-ups or purchases, and be broken down by the mentioned elements. Examples of metrics to include are campaign reach, click-through rate, reaction rate, comment rate, conversion rate, and revenue generated. By including these elements, the report provides a comprehensive analysis of the Messenger campaign’s performance.

To analyze the data of the Messenger report, follow these steps: 1) Choose the following metrics and break them down by visibility, engagement, and conversion metrics: – Visibility: Impressions, Reach, Click-through rate (CTR). – Engagement: Likes, Comments, Shares. – Conversion: Conversion rate, Cost per conversion. 2) Add context by comparing against: – Cost: Compare the cost per result (CPR) for each metric. – Date range: Compare the performance of the metrics over different time periods. – Goals: Evaluate if the metrics align with the goals set for the campaign. – Rates: Compare engagement rates and conversion rates across different campaigns or channels. – Benchmarks: Compare the metrics with industry benchmarks or previous campaign performance. 3) Segment data by: – Campaign: Analyze the performance of each campaign separately to identify the most successful ones. – Channel: Compare the metrics across different channels (e.g., Messenger, Facebook, Instagram). – Audience: Analyze the metrics for different audience segments to identify which groups perform better. – Content: Assess the performance of different content types (e.g., text, images, videos). – Objective: Evaluate the metrics based on the specific objectives of the campaign. – Date: Compare the metrics based on specific dates or time frames (e.g., weekdays vs. weekends). Example: Compare the conversion rates between two campaigns on Messenger, segmenting the data by audience demographics, content type, and campaign objectives.

To build a Facebook Messenger dashboard, 1) connect your Facebook account and data sources. 2) Choose metrics such as open rates, response times, and conversion rates to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date. For example, you can break down data by specific marketing campaigns or customer demographics. 4) Add filters or buttons for interactivity, such as filtering by date range or message type. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.

A Facebook Messenger dashboard is a tool that visualizes data from Facebook Messenger interactions, providing insights into customer engagement, response times, and overall performance. It is significant for businesses as it helps them monitor and improve their customer service on the platform. Tools like Looker Studio are commonly used to create such dashboards, which typically include key elements like message volume, response rate, and customer satisfaction scores. Real-time data monitoring is crucial as it allows businesses to respond promptly to customer needs and trends. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.