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Cross-channel Marketing performance report template for marketing teams and agencies

Get the actual Cross-channel Marketing performance on Looker Studio template used by Porter to monitor Marketing performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Cross-channel Marketing performance report template overview

With this Cross-channel report template, monitor specific metrics such as conversion rate, customer acquisition cost, return on ad spend, click-through rate, and engagement rate. Segment data by channel (e.g., social media, email, search), customer demographics (e.g., age, location, gender), and campaign type (e.g., promotional, informational). Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – What is the conversion rate across different channels? – How does customer acquisition cost vary by channel? – Which channel provides the highest return on ad spend? – What is the click-through rate for each campaign type? – How does engagement rate differ among customer demographics? This template is designed for marketers focusing on cross-channel marketing strategies.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per conversion – Average order value

Engagement metrics

– Click-through rate – Conversion rate – Social media followers/engagement rate

Visibility metrics

– Impression share – Organic search traffic – Social media reach

Dimensions

Campaign

– Target audience – Marketing channels – Campaign performance metrics

Audience

– Demographics – Psychographics – Behavior

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A cross-channel report should include metrics broken down by visibility, engagement, and conversion metrics. This should be segmented by campaign, channel, audience, content, objective, and date. For example, visibility metrics could include impressions and reach, while engagement metrics could include clicks and shares. Conversion metrics could include conversions and revenue.
To analyze cross-channel data for a report, follow these steps: 1) Choose metrics like visibility (impressions, reach), engagement (clicks, likes), and conversion (conversions, sales). 2) Add context by comparing costs (cost per impression, cost per click), date range (weekly, monthly trends), goals (improving brand awareness, increasing sales), rates (click-through rate, conversion rate), and benchmarks (industry averages). 3) Segment data by campaign (holiday campaign, summer sale), channel (Facebook, Instagram), audience (male/female, age groups), content (video, image), objective (brand awareness, lead generation), and date (specific time period). Example: Compare the click-through rates between Facebook and Instagram ads for the summer sale campaign targeting the 18-34 age group with video content.
#ERROR!
A Cross-channel dashboard is a tool that consolidates data from multiple marketing channels into a single interface, providing businesses with a comprehensive view of their marketing performance. It is significant for businesses as it aids in making informed decisions, tracking KPIs, and identifying trends or issues across different channels. Tools like Looker Studio are commonly used to create these dashboards, which typically include key elements like traffic sources, conversion rates, customer engagement metrics, and ROI. Real-time data monitoring is crucial in these dashboards to provide up-to-date insights and prompt decision-making. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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