Conversions report template for marketing teams and agencies

A conversions report should include metrics broken down by visibility (e.g., impressions, reach), engagement (e.g., clicks, likes, comments), and conversion metrics (e.g., conversions, conversion rate). The data should be segmented by campaign, channel, audience, content, objective, and date. For example, the report should provide information on the number of impressions, clicks, and conversions for each campaign, the engagement metrics for different channels, and the conversion rate for specific audiences.

To analyze the conversion metrics of the array, we should include the following in a Conversions report: 1) Metrics breakdown: – Visibility metrics: Impressions, reach, click-through rate (CTR). – Engagement metrics: Likes, comments, shares, time spent on page. – Conversion metrics: Conversion rate, cost per conversion, revenue generated. 2) Context comparison: – Compare metrics against previous campaigns or date ranges to identify trends and improvements. – Compare metrics against specific goals to evaluate performance and success. – Compare metrics against industry benchmarks to assess competitiveness. 3) Data segmentation: – Segment data by campaign: Analyze the conversion metrics of each campaign to identify the most successful ones. – Segment data by channel: Compare the conversion performance across different channels (e.g., social media, email marketing). – Segment data by audience: Determine if specific audience segments have higher conversion rates. – Segment data by content: Evaluate the impact of different content types on conversions. – Segment data by objective: Analyze how different campaign objectives affect conversion metrics. – Segment data by date: Identify if certain time periods have higher conversion rates. For example, in a Conversions report, we can analyze the conversion rate of Campaign A compared to Campaign B, the cost per conversion for social media ads versus email marketing, or the conversion rate of a specific audience segment. Each segmentation allows for targeted insights without mentioning the specific benefits of the array.

To build a conversions dashboard, 1) connect your data and accounts such as Google Analytics, Facebook Ads, or CRM. 2) Select metrics like conversion rate, cost per conversion, and total conversions to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, or date to understand where conversions are coming from. 4) Add filters or buttons like date range or conversion type to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.

A Conversions dashboard is a visual representation of key metrics that track the effectiveness of marketing efforts in converting leads into customers. It is significant for businesses as it provides insights into the performance of marketing strategies, helping to optimize them for better results. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like conversion rates, customer acquisition costs, and return on investment. Real-time data monitoring is crucial as it allows businesses to make immediate adjustments to their strategies based on current performance. For learning how to create a marketing dashboard using Looker Studio, check out our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.