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Blog report template for marketing teams and agencies

Get the actual Blog on Looker Studio template used by Porter to monitor Marketing performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Blog report template overview

With this Blog report template, monitor specific metrics such as page views, bounce rate, conversion rate, social shares, and subscriber growth. Segment data by traffic source, audience demographics, content type, and time period to gain insights into your blog’s performance and marketing strategies. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – What is the trend in page views over the last quarter? – How does the bounce rate vary across different traffic sources? – Which content types are driving the highest conversion rates? – What demographic segments are most engaged with the blog? – How have social shares impacted subscriber growth? This template is designed for marketers focusing on blog performance and marketing strategies, providing actionable insights to optimize content and engagement.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate – Lead conversion rate – Customer acquisition cost

Engagement metrics

– Click-through rate – Conversion rate – Social media shares

Visibility metrics

– Impressions – Reach – Page views

Dimensions

Campaign

– Audience targeting – Campaign goals – KPIs and metrics tracking

Audience

Audience-related dimensions for click-through rate: – Demographic – Geographic – Psychographic Audience-related dimensions for lead conversion rate: – Behaviorial – Technological – Industry-specific Audience-related dimensions for customer acquisition cost: – Income level – Purchase history – Buying behavior

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A blog report should include visibility metrics such as page views, engagement metrics like average time on page, and conversion metrics like click-through rate. Segment the data by campaign (e.g. summer sale), channel (e.g. email), audience (e.g. new subscribers), content type (e.g. listicles), objective (e.g. lead generation), and date (e.g. last month). Examples could include a campaign with high page views but low click-through rate, or a particular content type that consistently engages the audience.
To analyze blog data, 1) choose visibility metrics such as page views, unique visitors, and bounce rate; engagement metrics like time on page, social shares, and comments; and conversion metrics including click-through rate, lead generation, and sales. 2) Compare these metrics vs cost, date range, goals, industry rates, and benchmarks for this type of content. 3) Segment data by campaign (e.g. summer promotion), channel (e.g. organic search), audience (e.g. age and location), content type (e.g. listicles vs. how-to guides), objective (e.g. brand awareness vs. lead generation), and date. For example, analyze the engagement metrics of a recent campaign on social media compared to the overall blog performance.
To build a blog dashboard, 1) connect your data and accounts such as Google Analytics, social media, and email marketing platforms. 2) Select metrics like page views, bounce rate, social shares, and email click-through rates. 3) Segment data by individual blog posts, traffic sources, audience demographics, and publication dates. 4) Add filters for different time periods or specific blog categories to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or direct links.
A blog dashboard is a visual tool that displays key performance indicators (KPIs) related to a company’s blog activities, such as traffic, engagement, and conversion rates. It is significant for businesses as it helps them track performance, make data-driven decisions, and strategize effectively. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like visitor demographics, popular posts, and sources of traffic. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes. For a comprehensive guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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