Build a report
Sign in with Google
Works with Looker Studio

Awareness report template for marketing teams and agencies

Get the actual Awareness on Looker Studio template used by Porter to monitor Social Media performance.
Download template

Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Awareness report template overview

With this Awareness report template, monitor specific metrics such as brand mentions, reach, impressions, engagement rate, and share of voice related to Awareness and Social Media. Segment data by platform (e.g., Facebook, Twitter, Instagram), audience demographics (e.g., age, gender, location), and time period (e.g., daily, weekly, monthly) to gain insights into Awareness and Social Media performance. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – How many times has the brand been mentioned across social media platforms? – What is the total reach and number of impressions for our social media campaigns? – How does the engagement rate vary across different social media platforms? – What is our share of voice compared to competitors in the industry? – How do audience demographics impact our social media awareness metrics?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR) – Cost per acquisition (CPA) – Conversion rate

Engagement metrics

– Click-through rate (CTR) – Conversion rate – Time spent on page

Visibility metrics

– Organic search ranking – Impressions – Click-through rate (CTR)

Dimensions

Campaign

– Demographics – Psychographics – Behavior

Audience

– Demographics: age, gender, income – Psychographics: values, interests, lifestyle – Behavior: purchase history, brand loyalty, online behavior

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Awareness report should include breakdown of metrics by visibility, engagement, and conversion metrics. It should segment data by campaign, channel, audience, content, objective, and date. Examples of metrics to include are impressions, reach, click-through rate, likes, comments, shares, conversions, and bounce rate.
To analyze awareness data, follow the steps below: 1) Choose metrics for visibility, engagement, and conversion. For visibility, track impressions and reach. For engagement, monitor likes, comments, and shares. For conversion, measure click-through rates and conversions. 2) Compare metrics against cost, date range, goals, and industry benchmarks. For example, compare the cost per impression to industry averages or the conversion rate to the set goals. 3) Segment data by campaign, channel, audience, content, objective, and date. For instance, compare the engagement metrics of a specific campaign across different channels or analyze the conversion rates for different audience segments. Remember to provide contextual examples without mentioning the benefits.
To build an Awareness dashboard, 1) connect your data and accounts from various platforms like Google Analytics, Facebook Ads, etc. 2) Select metrics that reflect awareness such as impressions, reach, and frequency. 3) Segment your data by campaign, channel, audience, product, customer content, objective, and date to understand the performance of each. 4) Add filters or buttons to make your report interactive, for example, a filter to view data by specific date ranges. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
An Awareness Dashboard is a visual tool that provides a comprehensive overview of a company’s marketing efforts, highlighting key metrics and data to measure the effectiveness of awareness campaigns. It is significant for businesses as it allows them to track performance, identify trends, and make data-driven decisions. Tools commonly used to create such a dashboard include Looker Studio, Tableau, and Power BI, with key elements including audience reach, impressions, brand mentions, and social engagement metrics. Real-time data monitoring is crucial as it provides up-to-date insights, enabling quick adjustments to strategies. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

Connectors

Tutorials

Looker Studio templates

Google Sheets templates

Report templates