Web analytics report template for Looker Studio by Porter

A Web Analytics report should include metrics such as conversion metrics like Conversion Rate, Cost Per Conversion, and Return on Investment (ROI); engagement metrics like Average Session Duration, Pages per Session, and Bounce Rate; and visibility metrics. Such data should be segmented and filtered by campaign dimensions like Campaign Name, Campaign Source, and Campaign Medium; audience dimensions like Campaign Source, Audience Demographics, and Content Category; and time dimensions like by hour, day, week, month, quarter, or year. Once data is ready, make sure to add buttons and filters to make your reports interactive, custom colors and logos to make it white-label, and share via link, PDF, or email so your teams or clients can access it.

To analyze the web Analytics data, 1) choose your metrics and swaps in visibility metrics (such as page views), commitment (such as the bouncing rate) and conversion (such as transactions). 2) Add context comparing the costs, the range of dates, objectives, fees and reference points for this, for example, comparing this month’s conversion rate with that of the last month. 3) Segmentes the data per campaign, channel, audience, content, objective and date, for example, comparing the Facebook campaign commitment with Google Ads.

To build a Web Analytics dashboard, 1) connect your data and accounts such as Google Analytics, social media, and CRM. 2) Select the metrics to monitor performance like bounce rate, page views, and conversion rate. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date. For example, you can segment data by social media campaign, organic search, or paid ads. 4) Add filters or buttons to make your report interactive, like filtering by date range or user demographics. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.

A Web Analytics dashboard is a visual tool that tracks, analyzes, and displays key metrics related to website performance. It helps businesses monitor metrics like bounce rate, page views, and conversion rate, segmented by factors such as campaign, channel, and audience. The dashboard can be interactive with filters for date ranges or demographics and is shared with stakeholders via PDF, email, or links.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.