Marketing operations report template for Looker Studio by Porter

A Marketing operations report should include a breakdown of metrics by visibility, engagement, and conversion metrics, segmenting data by campaign, channel, audience, content, objective, and date. For example, include metrics like impressions, clicks, likes, shares for visibility; comments, replies, mentions, page views for engagement; and conversions, leads, sales for conversion metrics. Additionally, segmenting data by different criteria helps identify performance trends and make data-driven decisions.

To analyze marketing operations data, follow these steps: 1) Choose metrics and break them down by visibility (e.g. impressions, reach), engagement (e.g. clicks, likes/shares), and conversion metrics (e.g. leads, sales). 2) Add context by comparing them against costs (e.g. cost per click, cost per acquisition), date range (e.g. month-over-month growth), goals (e.g. target conversion rate), rates (e.g. click-through rate), and benchmarks (e.g. industry averages). For example, compare the cost per acquisition of different campaigns or the click-through rate of different channels. 3) Segment data by campaign, channel, audience (e.g. demographics, behavior), content (e.g. blog post, video), objective (e.g. brand awareness, lead generation), and date (e.g. to identify trends over time). For instance, analyze conversion rates by campaign, engagement metrics by channel, or visibility metrics by audience demographics.

To build a marketing operations dashboard, 1) connect your data and accounts from various platforms like Google Analytics, Facebook Ads, or CRM systems. 2) Select the metrics to monitor performance such as conversion rates, click-through rates, or customer acquisition costs. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date for a detailed analysis. 4) Add filters or buttons to make your report interactive, for example, a filter to view data for a specific time period. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.

A Marketing Operations Dashboard is a visual tool that displays key marketing metrics and KPIs, enabling businesses to track performance, identify trends, and make data-driven decisions. It is significant as it provides real-time insights, helping businesses to optimize their marketing strategies. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like traffic sources, conversion rates, customer acquisition costs, and ROI. Real-time data monitoring is crucial as it allows for immediate response to changes in market conditions or campaign performance. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.