Integrated Marketing performance report template for Looker Studio by Porter

An integrated marketing report should include metrics that are broken down by visibility, engagement, and conversion. The data should be segmented by campaign, channel, audience, content, objective, and date. For visibility metrics, examples can include impressions and reach. Engagement metrics can include click-through rates and time spent on a website. Conversion metrics can include conversion rate and revenue generated.

To analyze integrated marketing data, start by choosing metrics and breaking them down into visibility (e.g. impressions, followers), engagement (e.g. likes, comments), and conversion (e.g. click-through rates, conversion rates). Next, add context by comparing against cost (e.g. cost per impression), date range (e.g. month-over-month performance), goals (e.g. target conversion rate), rates (e.g. engagement rate), and benchmarks (e.g. industry average click-through rate). Then, segment data by campaign (e.g. social media campaign A), channel (e.g. Facebook), audience (e.g. millennials), content (e.g. video ads), objective (e.g. brand awareness), and date. For example, analyze the visibility metrics of social media campaign A on Facebook targeting millennials with video ads to measure impressions, likes, comments, and cost per impression. Stay succinct throughout the process.

To build an integrated marketing dashboard, 1) connect your data and accounts from various marketing platforms like Google Analytics, Facebook Ads, or Mailchimp. 2) Select the metrics to monitor performance such as click-through rates, conversion rates, or customer acquisition costs. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date to understand the effectiveness of each marketing effort. 4) Add filters or buttons to make your report interactive, allowing for real-time data analysis. 5) Share your dashboard via PDF, scheduled emails, or links to keep your team updated.

An integrated marketing dashboard is a visual representation of a company’s marketing data from various sources, providing a comprehensive view of performance. It is significant for businesses as it aids in tracking KPIs, identifying trends, and making data-driven decisions. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like traffic sources, customer behavior, and conversion rates. Real-time data monitoring is crucial as it allows for immediate response to changes in marketing performance. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.