Growth marketing report template for Looker Studio by Porter

A growth marketing report should include a break down of metrics by visibility, engagement, and conversion. This should be further segmented by campaign, channel, audience, content, objective, and date. For example, metrics such as impressions, reach, and click-through rate fall under visibility, while likes, comments, and shares indicate engagement. Conversions can be measured through metrics like conversion rate and cost per acquisition.

To analyze growth marketing data, begin by selecting metrics categorized into visibility, engagement, and conversion. For visibility, include metrics like impressions, reach, and organic traffic. Engagement metrics could consist of click-through rates, time on site, and social media likes/shares. Conversion metrics may include lead generation, sign-ups, and sales. Next, provide context by comparing these metrics against costs, date ranges, goals, industry averages, and benchmarks. For example, compare the cost per click to industry averages to assess advertising efficiency. Then, segment the data by campaign, channel, audience, content, objective, and date. For instance, analyze the conversion rates of different campaigns, channels, or content types.

To build a growth marketing dashboard, 1) connect your data and accounts such as Google Analytics, social media platforms, and CRM. 2) Select metrics like customer acquisition cost, customer lifetime value, and conversion rates to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date. For example, break down data by Facebook ad campaign, target audience age group, or product type. 4) Add filters or buttons for interactivity, like filtering by date range or campaign type. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.

A growth marketing dashboard is a visual tool that displays key marketing metrics and KPIs to track business growth and performance. It is significant for businesses as it provides real-time data monitoring, enabling quick decision-making and strategy adjustments. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like traffic sources, conversion rates, customer acquisition costs, and customer lifetime value. Real-time data monitoring is crucial as it provides up-to-date insights, allowing businesses to respond promptly to market changes. For learning how to create a marketing dashboard using Looker Studio, check out our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.