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With this multi-channel dashboard example, monitor specific metrics by tracking key performance indicators such as website traffic, social media engagement, and email open rates. Segment or break down the data to analyze performance across different channels, compare campaign effectiveness, and identify opportunities for improvement.
Suggest users share the dashboard via PDF, link, or email to influence teams or clients. Provide a comprehensive view of the data, allowing users to showcase success stories, demonstrate ROI, and generate actionable insights for decision-making.
Answer questions with the data, such as: Which channel drives the highest conversion rate? Which campaign generates the most leads? What is the overall engagement rate across all channels? Empower users to make data-driven decisions and optimize their multi-channel strategies with concrete examples and actionable information.
Customize the template’s metrics and dimensions as you like. See all available fields.
– Conversion rate
– Return on ad spend (ROAS)
– Cost per acquisition (CPA)
– Click-through rate (CTR)
– Conversion rate
– Average session duration
– Impressions
– Reach
– Share of voice
– Target audience
– Marketing channels
– Campaign objectives
– Age group
– Gender
– Geographic location
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Data blending
A multi-channel marketing dashboard is a visual tool that aggregates data from various marketing channels to provide a comprehensive overview of a business’s marketing performance. It is significant for businesses as it aids in tracking, analyzing, and improving marketing strategies, with common tools for creation including Looker Studio, Tableau, and Power BI. Key elements typically include metrics like traffic sources, conversion rates, customer engagement, and ROI. Real-time data monitoring is crucial as it allows businesses to make immediate adjustments to their strategies. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.
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