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Real Conversion rate dashboard example

Get the actual Conversion rate dashboard example used by Porter to monitor your Marketing performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Conversion rate dashboard example overview

With this Conversion Rate dashboard example, monitor important metrics such as conversion rate, bounce rate, and average session duration to track performance and identify areas for improvement. Segment the data by traffic source, device type, or demographic to gain insights into which channels or demographics are driving the highest conversion rates. Suggest that users share the dashboard findings via PDF, link, or email to effectively communicate performance results to their teams or clients. This enables them to provide evidence-based recommendations for optimizing conversion rates and influencing strategic decisions. Utilize the data from this dashboard example to answer crucial questions such as: Which marketing campaigns are driving the highest conversion rates? Are mobile users converting at a higher rate compared to desktop users? How does the conversion rate vary across different customer segments?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Acquisition: Click-through rate, Cost per click, Cost per acquisition – Engagement: Time spent on page, Bounce rate, Average session duration – Retention: Repeat purchase rate, Customer lifetime value, Churn rate

Engagement metrics

– Click-through rate (CTR) – Open rate – Average session duration

Visibility metrics

Conversion rate: – Click-through rate (CTR) – Bounce rate – Average session duration

Dimensions

Campaign

– Demographic breakdown – Geographic breakdown – Behavioral breakdown

Audience

– Age group – Gender – Geographical location

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A conversion rate report should include metrics that are broken down by visibility, engagement, and conversion metrics. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, it should provide information on the visibility metrics such as impressions and reach, engagement metrics like clicks and shares, and conversion metrics such as leads generated and sales made.
To analyze conversion rate data, start by choosing metrics related to visibility (such as impressions, reach), engagement (such as clicks, time spent on site), and conversion (such as conversion rate, revenue generated). Next, add context by comparing against cost (cost per conversion, return on ad spend), date range (month-over-month or year-over-year growth), goals (target conversion rate, revenue goal), rates (bounce rate, click-through rate), and benchmarks (industry average, competitor data). Then, segment the data by campaign (e.g., email marketing, social media ads), channel (e.g., organic search, paid search), audience (e.g., age group, location), content (e.g., specific landing pages, blog posts), objective (e.g., lead generation, e-commerce sales), and date. For example, compare the conversion rate of different email marketing campaigns, the conversion rate from organic search vs paid search, or the conversion rate of different age groups.
To build a conversion rate dashboard, 1) connect your data and accounts such as Google Analytics, CRM, or social media platforms. 2) Select the metrics to monitor performance, for example, total conversions, conversion rate, and cost per conversion. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date to understand the source of conversions. 4) Add filters or buttons to make your report interactive, like filtering by date range or conversion type. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
A Conversion Rate Dashboard is a visual tool that displays key metrics related to a business’s conversion rates, such as website visits, click-through rates, and sales conversions. It is significant for businesses as it helps them monitor and optimize their marketing strategies, using tools like Looker Studio to create these dashboards. The dashboard typically includes elements like total conversions, conversion rate, cost per conversion, and conversion value. Real-time data monitoring is crucial as it allows businesses to make immediate adjustments to their strategies based on current performance. For learning how to create a marketing dashboard using Looker Studio, refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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