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With this Awareness dashboard example, you can monitor specific metrics related to performance monitoring. For example, you can track website traffic, conversion rates, and social media engagement in real-time. Easily segment or break down the data by demographics, geography, or device type to gain deeper insights into your audience.
You can also share the dashboard with others via PDF, link, or email. This allows you to influence teams or clients by presenting them with clear and visually engaging data. They can easily understand the trends and patterns and make informed decisions based on the information presented.
Lastly, the dashboard provides you with the capability to answer important questions using the available data. For instance, you can determine which marketing campaign is generating the highest return on investment, identify areas where customer satisfaction is low, or analyze the impact of a new product launch. The dashboard empowers you to make data-driven decisions and drive positive results.
Customize the template’s metrics and dimensions as you like. See all available fields.
– Click-through rate (CTR)
– Cost per acquisition (CPA)
– Conversion rate
– Click-through rate (CTR)
– Conversion rate
– Time spent on page
– Organic search ranking
– Impressions
– Click-through rate (CTR)
– Demographics
– Psychographics
– Behavior
– Demographics: age, gender, income
– Psychographics: values, interests, lifestyle
– Behavior: purchase history, brand loyalty, online behavior
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An Awareness Dashboard is a visual tool that provides a comprehensive overview of a company’s marketing efforts, highlighting key metrics and data to measure the effectiveness of awareness campaigns. It is significant for businesses as it allows them to track performance, identify trends, and make data-driven decisions. Tools commonly used to create such a dashboard include Looker Studio, Tableau, and Power BI, with key elements including audience reach, impressions, brand mentions, and social engagement metrics. Real-time data monitoring is crucial as it provides up-to-date insights, enabling quick adjustments to strategies. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.
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