Peso model dashboard template

Get the actual Peso model dashboard template used by Porter to monitor your Social Media performance.

Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

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Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Peso model dashboard template overview

With this Real Peso model dashboard example, monitor metrics such as Paid Media Spend, Earned Media Mentions, Shared Media Engagement, and Owned Media Traffic. Segment data by campaign type, audience demographics, and engagement levels. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: How is our paid media spend impacting overall engagement? What demographics are most engaged with our shared media content? How do earned media mentions correlate with traffic to our owned media channels?

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

Leads generated, Conversion rate, Cost per conversion

Engagement metrics

Shares, Comments, Likes

Visibility metrics

Impressions, Reach, Frequency

Dimensions

Campaign

Campaign name, campaign budget, campaign duration

Audience

Target audience, Audience demographics, Audience interests

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Peso model report should include metrics such as conversion metrics like Leads generated, Conversion rate, and Cost per conversion; engagement metrics like Shares, Comments, and Likes; and visibility metrics like Impressions, Reach, and Frequency. Then, segment and filter this data by dimensions like Campaign name, campaign budget, campaign duration, Target audience, Audience demographics, Audience interests, and by hour, day, week, month, quarter, or year. Once the data is ready, make sure to add buttons and filters to make your reports interactive, use custom colors and logos to make it white-label, and share via link, PDF, or email so your teams or clients can access it.
To analyze Peso model data, start by defining your use case, such as a client presentation or performance monitoring. Next, identify key metrics like revenue, cost, and funnel metrics such as visibility, engagement, and conversion. For example, in the context of Facebook Ads, you might track metrics like reach, likes, shares, and click-through rates. Add context by comparing these metrics over time, against objectives, or against costs to assess efficiency and effectiveness. For instance, compare the engagement rates of your Facebook Ads to industry benchmarks to evaluate performance. Segment your data by channel (e.g., Facebook, Instagram), objective (e.g., brand awareness), campaign (e.g., holiday sales), product, and time. For example, analyze the performance of an e-commerce campaign on Instagram Insights from January to March, focusing on video content aimed at increasing brand awareness.
To build a Peso model dashboard, start by connecting your Social Media data such as Facebook Ads to platforms like Google Sheets or Google Looker Studio. Then, choose the metrics such as Leads generated, Conversion rate, Cost per conversion, Shares, Comments, Likes, Impressions, Reach, and Frequency to fully map your funnel. Segment and break down your data by channel, campaign, audience, product, or objective, with dimensions such as Campaign name, campaign budget, campaign duration, Target audience, Audience demographics, and Audience interests. The combination of these metrics and segmentation will help you spot trends and identify areas for optimization. Share your dashboard via PDF, scheduled emails, or links for easy access.
A Peso model dashboard is a visual tool used to track and analyze key metrics across Paid, Earned, Shared, and Owned media channels. It integrates data from platforms like Facebook Ads into tools such as Google Sheets or Looker Studio, focusing on metrics like leads, conversion rates, and engagement (shares, comments, likes). The dashboard segments data by channel, campaign, and audience, helping identify trends and optimization opportunities. It is shared via PDF, email, or links for easy access.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.