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Growth marketing dashboard template

Get the actual Growth marketing dashboard template used by Porter to monitor your Marketing performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Growth marketing dashboard template overview

With this growth marketing dashboard example, you can monitor specific metrics such as website traffic, conversion rates, and customer acquisition costs. For performance monitoring, you can track the number of visitors from different channels, such as organic search, social media, and email campaigns. Additionally, you can segment the data by demographics or customer behavior, allowing you to identify which segments are performing best and optimize your marketing strategies accordingly. To influence teams or clients, share the dashboard via PDF, link, or email. This way, they can easily access and analyze the data themselves, making data-driven decisions and collaborating more effectively. For example, you can share the dashboard with your marketing team to discuss campaign performance and make data-backed recommendations for improvement. Furthermore, this dashboard allows you to answer important questions about your growth marketing efforts. For instance, you can analyze the correlation between ad spend and revenue generated to determine the most effective advertising channels. You can also track the impact of website optimizations on conversion rates to identify areas for improvement. By having these insights readily available, you can make informed decisions and drive the success of your growth marketing strategies.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per acquisition (CPA) – Return on investment (ROI)

Engagement metrics

– Email marketing: Open rate, click-through rate, conversion rate – Social media marketing: Likes, comments, shares – Content marketing: Time on page, page views, bounce rate

Visibility metrics

– Website traffic – Social media followers – Search engine rankings

Dimensions

Campaign

– Growth marketing: – Age – Gender – Geographic location

Audience

– Demographic breakdowns – Psychographic breakdowns – Behavioral breakdowns

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A growth marketing report should include a break down of metrics by visibility, engagement, and conversion. This should be further segmented by campaign, channel, audience, content, objective, and date. For example, metrics such as impressions, reach, and click-through rate fall under visibility, while likes, comments, and shares indicate engagement. Conversions can be measured through metrics like conversion rate and cost per acquisition.
To analyze growth marketing data, begin by selecting metrics categorized into visibility, engagement, and conversion. For visibility, include metrics like impressions, reach, and organic traffic. Engagement metrics could consist of click-through rates, time on site, and social media likes/shares. Conversion metrics may include lead generation, sign-ups, and sales. Next, provide context by comparing these metrics against costs, date ranges, goals, industry averages, and benchmarks. For example, compare the cost per click to industry averages to assess advertising efficiency. Then, segment the data by campaign, channel, audience, content, objective, and date. For instance, analyze the conversion rates of different campaigns, channels, or content types.
To build a growth marketing dashboard, 1) connect your data and accounts such as Google Analytics, social media platforms, and CRM. 2) Select metrics like customer acquisition cost, customer lifetime value, and conversion rates to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date. For example, break down data by Facebook ad campaign, target audience age group, or product type. 4) Add filters or buttons for interactivity, like filtering by date range or campaign type. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
A growth marketing dashboard is a visual tool that displays key marketing metrics and KPIs to track business growth and performance. It is significant for businesses as it provides real-time data monitoring, enabling quick decision-making and strategy adjustments. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like traffic sources, conversion rates, customer acquisition costs, and customer lifetime value. Real-time data monitoring is crucial as it provides up-to-date insights, allowing businesses to respond promptly to market changes. For learning how to create a marketing dashboard using Looker Studio, check out our YouTube channel: https://www.youtube.com/@porter.metrics.

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