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Digital marketing dashboard template

Get the actual Digital marketing dashboard template used by Porter to monitor your Marketing performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Digital marketing dashboard template overview

With this Digital Marketing dashboard example, you can easily monitor specific metrics such as website traffic, conversion rates, and social media engagement. For performance monitoring, you can track the number of leads generated, cost per acquisition, or ROI for different campaigns. Segment the data to analyze the effectiveness of different marketing channels, demographics, or user behaviors. Share your insights with teams or clients by exporting the dashboard as a PDF, sharing a live link, or sending it via email. Influence decision-making by highlighting data that shows the success of your marketing efforts or areas that need improvement. For example, you can share how a particular campaign led to a significant increase in website traffic or how a certain target audience responded better to a specific ad. Answer key questions with the data provided by the dashboard. Identify which marketing channels are driving the most conversions, determine the ROI of different campaigns, or understand the customer journey from initial touchpoint to final purchase. For instance, you can analyze if social media ads are more effective than email marketing or if mobile users have a higher conversion rate than desktop users. Take control of your digital marketing strategies with this dashboard example – monitor performance, share insights, and answer critical questions to optimize your marketing efforts.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per acquisition – Return on ad spend

Engagement metrics

– Click-through rate (CTR) – Conversion rate – Average session duration

Visibility metrics

– Impressions – Click-through rate (CTR) – Average position

Dimensions

Campaign

– Digital Marketing: – Demographics – Psychographics – Consumer behavior

Audience

– Demographics – Psychographics – Behavior

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A digital marketing report should include metrics that are broken down by visibility, engagement, and conversion. It should segment data by campaign, channel, audience, content, objective, and date. For example, visibility metrics can include impressions and reach, engagement metrics can include click-through rates and time spent on site, and conversion metrics can include conversion rates and revenue generated. This breakdown and segmentation allows for a comprehensive analysis of the performance of different digital marketing efforts.
To analyze digital marketing data, first, choose appropriate metrics such as visibility (impressions, reach), engagement (click-through rate, time on site), and conversion metrics (conversion rate, sales). Then, add context by comparing performance versus cost, date range, goals, rates, and benchmarks. For example, comparing the conversion rates of different campaigns or channels can provide insights into their effectiveness. Lastly, segment the data by campaign, channel, audience, content, objective, and date to identify specific trends. For instance, comparing the engagement rates of different content types or analyzing the conversion rates based on different target audiences can offer valuable insights.
To build a digital marketing dashboard, 1) connect your data and accounts such as Google Analytics, Facebook Ads, or Mailchimp. 2) Select the metrics to monitor performance like click-through rates, conversion rates, or bounce rates. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date. For example, you can segment data by social media campaigns, email marketing campaigns, or SEO campaigns. 4) Add filters or buttons to make your report interactive, like filtering by date range or by specific campaigns. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.
A digital marketing dashboard is a visual tool that displays key marketing metrics and KPIs, enabling businesses to track performance, make data-driven decisions, and achieve their goals. It often includes elements like traffic sources, conversion rates, customer engagement, and ROI. Real-time data monitoring is crucial as it allows for immediate response to trends or issues. For a comprehensive guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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