Blog dashboard template

A blog report should include visibility metrics such as page views, engagement metrics like average time on page, and conversion metrics like click-through rate. Segment the data by campaign (e.g. summer sale), channel (e.g. email), audience (e.g. new subscribers), content type (e.g. listicles), objective (e.g. lead generation), and date (e.g. last month). Examples could include a campaign with high page views but low click-through rate, or a particular content type that consistently engages the audience.

To analyze blog data, 1) choose visibility metrics such as page views, unique visitors, and bounce rate; engagement metrics like time on page, social shares, and comments; and conversion metrics including click-through rate, lead generation, and sales. 2) Compare these metrics vs cost, date range, goals, industry rates, and benchmarks for this type of content. 3) Segment data by campaign (e.g. summer promotion), channel (e.g. organic search), audience (e.g. age and location), content type (e.g. listicles vs. how-to guides), objective (e.g. brand awareness vs. lead generation), and date. For example, analyze the engagement metrics of a recent campaign on social media compared to the overall blog performance.

To build a blog dashboard, 1) connect your data and accounts such as Google Analytics, social media, and email marketing platforms. 2) Select metrics like page views, bounce rate, social shares, and email click-through rates. 3) Segment data by individual blog posts, traffic sources, audience demographics, and publication dates. 4) Add filters for different time periods or specific blog categories to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or direct links.

A blog dashboard is a visual tool that displays key performance indicators (KPIs) related to a company’s blog activities, such as traffic, engagement, and conversion rates. It is significant for businesses as it helps them track performance, make data-driven decisions, and strategize effectively. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like visitor demographics, popular posts, and sources of traffic. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes. For a comprehensive guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.