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Real PPC Creative performance Dashboard example

Get the actual PPC Creative performance Dashboard example used by Porter to monitor your PPC performance.
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Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

PPC Creative performance Dashboard example overview

This PPC Creative Performance Dashboard example provides a streamlined view of your advertising efforts across multiple platforms, including Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads.

Designed for marketers managing diverse campaigns, this dashboard focuses on creative performance metrics to help you understand which ads resonate with your audience.

  • Impressions: Track the number of times your ads are displayed.
  • Clicks: Monitor user engagement through click-through rates.
  • Conversions: Measure the actions taken by users after interacting with your ads.
  • Cost per Click (CPC): Analyze the cost-effectiveness of your campaigns.
  • Return on Ad Spend (ROAS): Evaluate the revenue generated from your advertising investments.

Utilize this example to gain insights into your ad creatives’ performance and make data-driven decisions for future campaigns.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A PPC Creative performance report should include the following elements: 1. Campaign Name 2. Date 3. Platform (e.g., TikTok Ads, Facebook Ads, Google Ads, Twitter Ads, LinkedIn Ads) 4. Impressions 5. Clicks 6. Ad Spend 7. Engagement Rate 8. Followers (if applicable) 9. Leads 10. Post Type 11. Industry These metrics will help assess the effectiveness of the creative elements across different platforms.
To analyze PPC creative performance data, focus on key metrics such as impressions, clicks, ad spend, engagement rate, and leads. Compare these metrics across different platforms like Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads. Evaluate the performance by campaign name, date, post type, and industry to identify trends and insights. Use this data to optimize creative elements and improve overall campaign effectiveness.
To build a PPC Creative performance dashboard, follow these steps: 1. **Data Collection**: Gather data from various ad platforms like Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads. Focus on metrics such as impressions, clicks, ad spend, engagement rate, followers, and leads. 2. **Data Integration**: Use a data integration tool to consolidate data from all platforms into a single database or spreadsheet. Ensure that the data is organized by campaign name, date, post type, and industry. 3. **Dashboard Tool Selection**: Choose a dashboard tool that suits your needs, such as Google Data Studio, Tableau, or Power BI. 4. **Dashboard Design**: Design the dashboard to display key performance indicators (KPIs) like impressions, clicks, ad spend, engagement rate, and leads. Use visual elements like charts and graphs for better data visualization. 5. **Customization**: Customize the dashboard to allow filtering by campaign name, date, post type, and industry to enable detailed analysis. 6. **Automation**: Set up automated data refreshes to keep the dashboard up-to-date with the latest performance data. 7. **Testing and Iteration**: Test the dashboard for accuracy and usability. Make necessary adjustments based on feedback and performance analysis needs.
A PPC Creative performance dashboard is a tool used to track and analyze the effectiveness of creative elements in pay-per-click advertising campaigns across various platforms such as Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads, and Twitter Ads. It typically includes metrics like impressions, clicks, ad spend, engagement rate, followers, and leads, allowing marketers to assess the performance of their creative content and optimize their strategies accordingly.
I don’t know if you can download the template in PDF format.

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