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Monetization dashboard template

Get the actual Monetization dashboard template used by Porter to monitor your Marketing performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Monetization dashboard template overview

With this monetization dashboard example, you can easily monitor specific metrics such as revenue, conversion rates, and user engagement. For performance monitoring, you can track the number of ad impressions, click-through rates, and average revenue per user. Segment or break down the data by regions, ad formats, or user demographics to gain deeper insights into your monetization strategies. Suggest that users share the dashboard findings via PDF, link, or email, so they can influence teams or clients. Showcase the revenue growth in the past quarter, highlight the most profitable customer segments, or present the impact of ad placements on user engagement. This way, you can communicate the monetization success effectively and drive decision-making. Pose questions and provide answers using the dashboard data. For example, determine which ad campaign generated the highest revenue, identify the top performing markets for your product, or evaluate the impact of pricing changes on conversion rates. These insights will help you optimize your monetization strategies and make data-driven decisions to achieve even better results.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per acquisition (CPA) – Return on investment (ROI)

Engagement metrics

– Click-through rate (CTR) – Conversion rate – Average session duration

Visibility metrics

– Impressions – Click-through rate (CTR) – Organic search traffic

Dimensions

Campaign

– Audience-related dimensions for Monetization: – Demographics – Psychographics – Behavior

Audience

– Demographics – Psychographics – Technographics

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Monetization report should include metrics categorized by visibility, engagement, and conversion metrics. Data should be segmented by campaign, channel, audience, content, objective, and date. For example, visibility metrics can include impressions and reach across different advertising campaigns and channels. Engagement metrics may include likes, shares, and comments by audience segment. Conversion metrics could involve the number of sales generated or conversion rate by content type.
To analyze Monetization data, the following steps can be taken: 1) Choose metrics: Visibility metrics could include impressions and reach, engagement metrics such as clicks, likes, and comments, and conversion metrics like leads and sales. 2) Add context: Compare against cost to determine return on investment, evaluate performance over a specific date range to identify trends, align goals with desired rates of engagement and conversion, and benchmark against industry standards or competitors. 3) Segment data: Break down data by campaign to understand performance, analyze different channels to identify effective marketing platforms, segment by audience demographics to determine target effectiveness, evaluate content types to identify engaging formats, analyze objectives to measure goal achievement, and assess performance over specific date ranges to monitor campaign effectiveness. For instance, comparing the engagement metrics of two different campaigns can provide insights into which one resonates more with the audience.
To build a monetization dashboard, 1) connect your financial and user data from various accounts such as Google Analytics, AdSense, and CRM. 2) Select metrics like revenue, user engagement, and conversion rates to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date for a detailed analysis. For example, break down revenue by different ad campaigns or user demographics. 4) Add filters or buttons for metrics like time period or user location to make your report interactive. 5) Finally, share your dashboard via PDF, scheduled emails, or links for easy access and review.
A Monetization dashboard is a visual representation tool that tracks, analyzes, and displays key financial metrics, helping businesses understand the profitability of their products or services. It is significant for businesses as it provides insights into revenue generation, customer behavior, and helps in strategic decision-making. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like revenue trends, customer acquisition costs, lifetime value, and churn rate. Real-time data monitoring is crucial as it allows businesses to react promptly to changes and optimize their strategies. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

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Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

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