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Social Media competitors dashboard template

Get the actual Social Media competitors dashboard template used by Porter to monitor your Social Media performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Social Media competitors dashboard template overview

With this Social Media Competitors dashboard example, you can easily monitor specific metrics such as engagement rate, follower count, and post reach to enhance your performance monitoring. Segment or break down the data by time periods, demographics, or platforms, allowing you to analyze the effectiveness of different campaigns or strategies. Suggest to users that they can share the insights they gain through this dashboard via PDF, link, or email. This way, you can influence your teams or clients by providing them with concrete data-backed recommendations. For example, you can share a PDF report showing how your competitor’s engagement rate compares to yours, or send an email with a link to a live dashboard displaying your follower growth over time. Additionally, suggest examples of questions you can answer with the data provided. For instance, you can determine which social media platform has the highest engagement rate, allowing you to focus your efforts on the most effective channel. You can also compare your follower growth with that of your competitors to gauge your market share and identify areas for improvement.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR) – Conversion rate – Return on investment (ROI)

Engagement metrics

– Number of likes/followers – Number of comments – Number of shares/retweets

Visibility metrics

– Number of followers – Reach – Engagement rate

Dimensions

Campaign

– Target audience – Message or content strategy – Advertising channels

Audience

– Age – Gender – Interests

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Social Media Competitors report should include a breakdown of metrics by visibility (e.g., reach, impressions), engagement (e.g., likes, comments), and conversion (e.g., click-through rates, conversions) metrics. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, providing data on the most successful campaign in terms of reach, the channel with the highest engagement rate, and the date with the highest conversion rate.
To analyze social media competitors’ data, follow these steps: 1) Choose metrics such as visibility (number of impressions, reach), engagement (likes, comments, shares), and conversion metrics (click-through rates, conversions). 2) Add context by comparing data against cost (e.g., cost per impression), date range (e.g., weekly or monthly performance), goals (e.g., increasing brand awareness), rates (e.g., engagement rate), and benchmarks for industry standards. 3) Segment data by campaign (e.g., specific ad campaigns), channel (e.g., Facebook, Twitter), audience (e.g., age, gender), content (e.g., images, videos), objective (e.g., lead generation), and date (e.g., performance over time). For example, compare the engagement rates of different Facebook ad campaigns targeting different age groups to understand which campaign resonates better with the target audience.
To build a Social Media Competitors dashboard, 1) connect your social media accounts and competitor data. 2) Select metrics such as engagement rate, follower growth, and post frequency to monitor performance. 3) Segment data by campaign, social media channel, audience demographics, product promoted, customer content, objective, and date. 4) Add filters or buttons for metrics like ‘Top Performing Posts’ or ‘Audience Growth’ to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links.
A Social Media Competitors dashboard is a tool that visually tracks, analyzes, and displays key performance indicators (KPIs), metrics, and key data points to monitor the health of a business, department, or specific process. It is significant for businesses as it provides insights into competitors’ social media strategies, helping to inform and improve their own strategies. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like competitor follower counts, engagement rates, and content performance. Real-time data monitoring is crucial to react promptly to market changes. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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