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Social Media dashboard template

Get the actual Social Media dashboard template used by Porter to monitor your Social Media performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Social Media dashboard template overview

With this Social Media dashboard example, monitor specific metrics such as engagement rate, reach, and click-through rate to track the performance of your social media campaigns. Break down the data by time period, platform, and demographics to gain insights into which strategies are most effective. Suggest that users share the dashboard results via PDF, link, or email to influence teams or clients. By providing concrete data, you can convince others of the success of your social media efforts and make informed decisions based on audience feedback. With this Social Media dashboard example, answer questions like “Which social media platform generates the highest conversion rate?” or “What is the correlation between post frequency and engagement?” By analyzing data, you can uncover valuable insights and make data-driven decisions to improve your social media strategy.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per conversion – Return on ad spend (ROAS)

Engagement metrics

– Number of likes – Number of comments – Number of shares

Visibility metrics

– Reach – Impressions – Engagement rate

Dimensions

Campaign

– Target audience – Engagement metrics – Conversion rates

Audience

– Age demographic – Geographic location – Interests/behaviors

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Social Media report should include visibility metrics such as impressions and reach, engagement metrics like likes, comments, and shares, and conversion metrics such as click-through rate and conversions. This data should be segmented by campaign, channel, audience, content, objective, and date. For example, tracking impressions and engagement per campaign can provide insights into the effectiveness of different marketing strategies.
To analyze social media data, include visibility metrics such as reach and impressions, engagement metrics like likes and shares, and conversion metrics such as click-through rates. Compare these metrics against the cost, date range, and goals of the campaign to provide context. Use benchmarks to assess performance and rates to measure effectiveness. Segment the data by campaign, channel, audience, content, objective, and date to identify trends. For example, compare the reach of a Facebook campaign to the impressions of an Instagram campaign to understand the effectiveness of different channels.
To build a Social Media dashboard, 1) connect your social media accounts and data sources such as Facebook, Twitter, Instagram, and LinkedIn. 2) Select the metrics to monitor performance, for example, engagement rate, followers growth, and post reach. 3) Segment or break down data by campaign, channel, audience, post type, objective, and date. For instance, you can compare the performance of a product launch campaign on Facebook versus Instagram. 4) Add filters or buttons to make your report interactive, like filtering data by specific date ranges or post types. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.
A Social Media dashboard is a management tool that aggregates data from various social media platforms, providing a comprehensive view of a company’s social media activities. It is significant for businesses as it helps in tracking engagement, analyzing trends, and measuring the effectiveness of social media campaigns. Tools commonly used to create one include Hootsuite, Buffer, and Sprout Social, with key elements typically including metrics like follower growth, engagement rate, and click-through rate. Real-time data monitoring is crucial as it allows businesses to respond promptly to customer feedback and market changes. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

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