Website content performance report template for marketing teams and agencies

A Website content performance report should include metrics such as Conversion metrics like Conversion Rate, Bounce Rate, Average Order Value; Engagement metrics like Time on Page, Pages per Session, Scroll Depth; and Visibility metrics like Impressions, Organic Search Traffic, Page Views. Then, segment and filter this data by dimensions like Campaign name, campaign type, campaign medium; User Type, User Location, User Device; By hour, day, week, month, quarter, or year. Once the data is ready, make sure to add buttons and filters to make your reports interactive, use custom colors and logos to make it white-label, and share via link, PDF, or email so your teams or clients can access it.

To analyze website content performance data using Google Analytics 4 for a marketing report, follow these steps: 1) Define your use case: For instance, you might be preparing a client presentation to showcase the effectiveness of recent content marketing efforts. 2) Define your metrics: Focus on metrics such as visibility (page views, unique visitors), engagement (average session duration, bounce rate), and conversion (goal completions, conversion rate). 3) Add context: Compare these metrics over time to identify trends, against set objectives to measure success, or against costs to evaluate efficiency. For example, analyze how engagement metrics have improved since implementing a new content strategy. 4) Segment your data: Break down the data by channel (e.g., organic search, social media), campaign (e.g., summer sale), product (e.g., specific service pages), and time (e.g., monthly performance). For example, assess the performance of blog content aimed at increasing organic traffic from January to March. By following this framework, you can gain insights into which content strategies are most effective and make data-driven decisions to optimize future content marketing efforts.

To build a Website content performance dashboard, start by connecting your marketing data such as Google Analytics 4 to platforms like Google Sheets or Google Looker Studio. Then, choose the metrics such as Conversion Rate, Bounce Rate, Average Order Value, Time on Page, Pages per Session, Scroll Depth, Impressions, Organic Search Traffic, and Page Views to fully map your funnel. Segment and break down your data by channel, campaign, audience, product, or objective, with dimensions such as Campaign name, campaign type, campaign medium, User Type, User Location, and User Device. The combination of these metrics and segmentation will help you spot trends and identify areas for optimization. Share your dashboard via PDF, scheduled emails, or links for easy access.

A Website content performance dashboard is a tool that visually represents key metrics to evaluate the effectiveness of website content. It integrates data from sources like Google Analytics 4 and displays metrics such as Conversion Rate, Bounce Rate, Average Order Value, Time on Page, and Page Views. By segmenting data by channel, campaign, audience, and other dimensions, it helps identify trends and areas for optimization. This dashboard aids in making data-driven decisions to enhance content strategies.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.