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Instagram Insights competitors report template for marketing teams and agencies by Porter (2024)

Get the actual Instagram Insights competitorson Looker Studio template used by Porter to monitor Social Media performance.
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Porter

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

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Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Instagram Insights competitors report template overview

With this Instagram Competitors report template, monitor specific metrics to track and analyze performance. For example, you can monitor follower growth, engagement rate, and content reach to identify trends and make data-driven decisions. Segment the data by competitor, date range, or specific campaigns to gain deeper insights into which strategies are working best. Suggest users share the report via PDF, link, or email to effectively influence their teams or clients. By presenting the data visually and clearly, you can showcase the competition’s strengths and weaknesses, and make persuasive arguments for strategy adjustments or investment decisions. Utilize this template to answer important questions like: Which competitors are experiencing the highest follower growth? Which posts are generating the most engagement? How do our engagement rates compare to our competitors? By answering these questions, you can uncover opportunities for improvement and stay ahead of the competition.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR) – Conversion rate – Cost Per Acquisition (CPA)

Engagement metrics

– Likes per post – Comments per post – Click-through rate (CTR) on sponsored posts

Visibility metrics

– Number of followers – Engagement rate – Reach

Dimensions

Campaign

– Target audience – Campaign goals – Campaign duration

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A competitor report should include a breakdown of key metrics by visibility (e.g., followers, reach), engagement (e.g., likes, comments), and conversion (e.g., link clicks, sales). The data should be segmented by campaign, channel (e.g., Instagram Stories, Feed), audience demographics, content type/format, campaign objective, and date. For example, provide insights into the performance of a specific campaign’s reach on Instagram Stories, engagement on video content, or conversion rates for a particular audience segment.
To analyze Instagram competitor’s data, start by choosing metrics such as visibility (follower count, reach), engagement (likes, comments, shares), and conversion (click-through rate, conversion rate). Break down these metrics by campaign, channel, audience, content, objective, and date. To add context, compare the data against cost, date range, goals, industry rates, and benchmarks. For example, compare follower growth rate with industry averages, or engagement rate with competitor’s posts. Segment the data by different dimensions to identify patterns and insights.
To build an Instagram Competitors dashboard, 1) connect your Instagram account and competitor’s data. 2) Select metrics such as followers count, engagement rate, and post frequency to monitor performance. 3) Segment data by campaign, audience, content type, and date for a comprehensive analysis. 4) Add filters for specific time periods or content types to make your report interactive. 5) Share your findings via PDF, scheduled emails, or links for easy access and review.
An Instagram Competitors dashboard is a tool that allows businesses to monitor and compare their Instagram performance against their competitors. It is significant as it provides insights into competitors’ strategies, audience engagement, and content performance, which can inform a company’s own marketing strategy. Tools like Looker Studio can be used to create this dashboard, typically including key elements like follower growth, engagement rates, top posts, and hashtag usage. Real-time data monitoring is crucial to keep up with the ever-changing social media landscape. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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