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Website content performance report template for Looker Studio by Porter

Get the actual Website content performanceon Looker Studio template used by Porter to monitor Marketing performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Website content performance report template overview

With this Website content performance report template, monitor specific metrics such as page views, bounce rate, average session duration, conversion rate, and click-through rate. Segment data by traffic source, device type, geographic location, and user behavior patterns. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – What content is driving the most traffic to the website? – Which pages have the highest bounce rates and why? – How does user engagement vary across different devices? – What is the conversion rate for specific content pieces? – How do different traffic sources impact content performance?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

Conversion Rate, Bounce Rate, Average Order Value

Engagement metrics

Time on Page, Pages per Session, Scroll Depth

Visibility metrics

Impressions, Organic Search Traffic, Page Views

Dimensions

Campaign

Campaign name, campaign type, campaign medium

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A Website content performance report should include metrics such as Conversion metrics like Conversion Rate, Bounce Rate, Average Order Value; Engagement metrics like Time on Page, Pages per Session, Scroll Depth; and Visibility metrics like Impressions, Organic Search Traffic, Page Views. Then, segment and filter this data by dimensions like Campaign name, campaign type, campaign medium; User Type, User Location, User Device; By hour, day, week, month, quarter, or year. Once the data is ready, make sure to add buttons and filters to make your reports interactive, use custom colors and logos to make it white-label, and share via link, PDF, or email so your teams or clients can access it.
To build a Website content performance dashboard, start by connecting your marketing data such as Google Analytics 4 to platforms like Google Sheets or Google Looker Studio. Then, choose the metrics such as Conversion Rate, Bounce Rate, Average Order Value, Time on Page, Pages per Session, Scroll Depth, Impressions, Organic Search Traffic, and Page Views to fully map your funnel. Segment and break down your data by channel, campaign, audience, product, or objective, with dimensions such as Campaign name, campaign type, campaign medium, User Type, User Location, and User Device. The combination of these metrics and segmentation will help you spot trends and identify areas for optimization. Share your dashboard via PDF, scheduled emails, or links for easy access.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

Connectors

Tutorials

Looker Studio templates

Google Sheets templates