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SEO Keyword research report template for Looker Studio by Porter

Get the actual SEO Keyword researchon Looker Studio template used by Porter to monitor SEO performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their SEO performance

SEO Keyword research report template overview

With this Keyword research report template, monitor specific metrics such as search volume, keyword difficulty, click-through rate (CTR), organic traffic potential, and competition level. Segment data by keyword category, geographic location, search intent, and device type. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: What are the most valuable keywords for our target audience? How does keyword performance vary by location? What is the competition level for our selected keywords? How can we optimize our content strategy based on keyword trends?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per acquisition – Return on ad spend

Engagement metrics

– Click-through rate – Bounce rate – Time on page

Visibility metrics

– Impressions – Click-through rate – Organic search traffic

Dimensions

Campaign

– Search volume – Keyword difficulty – Competitive analysis

Audience

– Age groups
– Interests
– Geographical location

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A keyword research report should include visibility metrics (such as organic and paid search rankings), engagement metrics (such as click-through rates and bounce rates), and conversion metrics (such as conversion rates and cost per conversion). Data should be segmented by campaign (e.g., brand awareness, product launch), channel (e.g., social media, search), audience (e.g., demographics, interests), content (e.g., blog posts, videos), objective (e.g., lead generation, e-commerce sales), and date (e.g., monthly, quarterly). For example, a keyword research report could show the top-performing keywords for a specific audience segment in a social media campaign, broken down by engagement and conversion metrics.

To analyze Facebook Ads data, first choose metrics such as reach, impressions, click-through rates (visibility), likes, comments, shares (engagement), and conversions (conversion metrics). Break them down into these three categories. Add context by comparing costs, date ranges, and goals. Compare rates with industry benchmarks. Segment data by campaign (e.g. ad campaign A vs. B), channel (e.g. Facebook vs. Instagram), audience (e.g. age groups), content (e.g. image vs. video), objective (e.g. brand awareness vs. lead generation), and date. For example, compare the reach of campaign A on Facebook vs. Instagram to identify which channel performs better in terms of visibility.

To build a keyword research dashboard, 1) connect your Google Analytics, Google Ads, and SEO tool accounts. 2) Select metrics such as search volume, keyword difficulty, and click-through rate to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date to understand keyword performance in different contexts. 4) Add filters or buttons for keyword type, location, or device to make your report interactive. 5) Share your findings via PDF, scheduled emails, or links to relevant stakeholders.

A Facebook Ads dashboard is a tool that visually displays key performance metrics related to Facebook advertising campaigns. It is significant for businesses as it helps them track their ad performance, optimize strategies, and make data-driven decisions.

Tools like Looker Studio are commonly used to create such dashboards, which typically include elements like cost per click, click-through rate, conversion rate, and return on ad spend. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes and trends. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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