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SEO Branded vs non-branded searches report template for Looker Studio by Porter

Get the actual SEO Branded vs non-branded searcheson Looker Studio template used by Porter to monitor SEO performance.
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Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their SEO performance

SEO Branded vs non-branded searches report template overview

With this Branded search analysis report template, monitor specific metrics such as: 1. Click-through Rate (CTR) for branded vs. non-branded keywords. 2. Conversion Rate from branded vs. non-branded searches. 3. Average Position of branded vs. non-branded keywords in search results. 4. Traffic Volume from branded vs. non-branded searches. 5. Bounce Rate for branded vs. non-branded search traffic. Segment data by: – Keyword Type (Branded vs. Non-branded) – Device Type (Desktop vs. Mobile) – Geographic Location – Time Period (Daily, Weekly, Monthly) Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – How do branded searches impact overall traffic and conversions compared to non-branded searches? – What is the difference in CTR between branded and non-branded keywords? – How does the average position of branded keywords compare to non-branded ones? – What trends can be observed in branded vs. non-branded search traffic over time? – How does the bounce rate differ between branded and non-branded search traffic? This template is designed for marketers focusing on SEO to analyze and optimize their search strategies.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per conversion – Return on investment (ROI)

Engagement metrics

– Click-through rate (CTR) – Average session duration – Return visitors percentage

Visibility metrics

– Impressions – Click-through rate (CTR) – Website traffic

Dimensions

Campaign

– Campaign performance by platform (e.g. Google, Bing, Yahoo) – Campaign performance by device (e.g. desktop, mobile, tablet) – Campaign performance by ad type (e.g. text ads, display ads, video ads)

Audience

– Demographics
– Psychographics
– Behavior

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A branded search analysis report should include metrics for visibility, engagement, and conversion, segmented by campaign, channel, audience, content, objective, and date. For example, it should detail the visibility of branded keywords, the engagement with branded content, and the conversion rate for branded search traffic.

To analyze CRM data, begin by choosing metrics such as visibility (e.g., number of impressions, reach), engagement (e.g., click-through rate, time spent on page), and conversion (e.g., lead-to-customer conversion rate, revenue generated). Break down these metrics in terms of campaign (e.g., email campaign, social media campaign), channel (e.g., website, mobile app), audience (e.g., new customers, repeat customers), content (e.g., blog posts, videos), objective (e.g., brand awareness, lead generation), and date. Add context by comparing data against costs (e.g., cost per impression, cost per lead), date range (e.g., month-over-month performance), goals (e.g., target conversion rate, revenue target), rates (e.g., click-through rate benchmark, industry average conversion rate), and benchmarks (e.g., competitor performance, industry standards). For example, compare the click-through rate of an email campaign targeting new customers to the industry average rate for similar campaigns. Stay concise within the maximum character limit.

To build a branded search analysis dashboard, 1) connect your Google Analytics and Google Ads accounts to gather data. 2) Select metrics such as click-through rate, bounce rate, and conversion rate to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date to understand the performance of your branded search. 4) Add filters or buttons for metrics like device type or location to make your report interactive. 5) Share your findings via PDF, scheduled emails, or links for easy access and review.

A CRM dashboard is a centralized platform that displays key metrics and data related to customer relationship management, helping businesses to track performance and make informed decisions. It often includes elements like customer interactions, sales metrics, customer satisfaction scores, and lead conversion rates. Tools like Salesforce, Zoho, and HubSpot are commonly used to create these dashboards. Real-time data monitoring is crucial as it allows businesses to respond promptly to changes and trends. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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