Paid media Goal tracking report template for Looker Studio by Porter

A marketing goals report should include a breakdown of metrics by visibility, engagement, and conversion metrics. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, the report may include metrics such as website visits, social media likes/shares, and email sign-ups, segmented by specific campaigns, channels, or targeted audiences. This comprehensive segmentation and metric breakdown helps to analyze the effectiveness of different marketing efforts and identify areas for improvement.

To analyze marketing goals data, include the following in a report: 1) Choose metrics: Break down visibility metrics like website traffic, impressions. Engagement metrics like social media interactions, email open rates. Conversion metrics like leads generated, sales. 2) Add context: Compare data against costs, date range, goals, rates, and industry benchmarks. For example, compare website traffic to cost per click, email open rates to industry average. 3) Segment data: Break down data by campaign, channel, audience, content, objective, and date. For instance, analyze conversions by campaign, social media engagement by channel, website traffic by content.

To build a paid media goals tracking dashboard, 1) connect your data and accounts such as Google Ads, Facebook Ads, and LinkedIn Ads. 2) Select the metrics to monitor performance like click-through rates, cost per click, and conversion rates. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, and date to understand the performance of each element. 4) Add filters or buttons to make your report interactive, for example, a filter to view data for a specific time period. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.

A Paid Media Goals Tracking Dashboard is a visual tool that allows businesses to monitor, analyze, and report on their paid advertising campaigns’ performance in real-time. It is significant for businesses as it helps them make data-driven decisions, optimize their ad spend, and measure their ROI. Tools like Looker Studio are commonly used to create these dashboards, which typically include key elements like impressions, clicks, conversions, cost per click, and conversion rate. Real-time data monitoring is crucial as it allows businesses to quickly identify and respond to changes in campaign performance. For learning how to create a marketing dashboard using Looker Studio, check out our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.