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With this Facebook Competitors dashboard example, monitor specific metrics such as user engagement, ad impressions, and page growth to track performance. Segment the data by competitor, geography, or time period to gain insights into their strategies and compare with your own.
Suggest that users share the dashboard via pdf, link, or email to influence teams or clients. Present the data in a visually compelling way to showcase trends and highlight areas of improvement.
Suggest examples of questions to answer with the data, such as “What is the competitor’s average engagement rate compared to ours?” or “Which region has seen the highest increase in ad impressions for our competitors?” Use the data to identify opportunities and make data-driven decisions.
Customize the template’s metrics and dimensions as you like. See all available fields.
– Click-through rate (CTR)
– Conversion rate
– Cost per conversion
– Number of likes
– Number of shares
– Number of comments
– Reach
– Impressions
– Share of voice
– Target audience breakdown
– Messaging breakdown
– Channel breakdown
– Demographic breakdown
– Geographic breakdown
– Psychographic breakdown
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A Facebook Competitors dashboard is a tool that allows businesses to monitor and compare their performance on Facebook against their competitors. It is significant as it provides insights into market trends, competitor strategies, and areas for improvement. Common tools used to create such a dashboard include Looker Studio, and key elements typically include metrics like engagement rate, follower growth, and post frequency. Real-time data monitoring is crucial for timely decision-making and strategy adjustments. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.
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