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With this Paid Ads E-commerce dashboard example, monitor specific metrics to track the performance of your paid advertising campaigns. For example, monitor click-through rates, conversion rates, and return on ad spend to analyze the effectiveness of your ads. Break down the data by different segments, such as demographics, devices, or locations, to identify which segments perform better or worse.
Suggest that users can share the dashboard via pdf, link, or email to influence teams or clients. For instance, you can generate a pdf report showcasing the overall performance of your paid ads campaign and share it with your marketing team. Alternatively, you can send a link to your client, allowing them to access real-time data and make informed decisions.
Suggest examples of questions you can answer with the data. For example, you can determine which ad copy generates the highest click-through rates or identify the specific audience segment that has the highest conversion rates. Additionally, you can analyze the impact of different ad placements or time periods on the overall performance of your paid ads.
Customize the template’s metrics and dimensions as you like. See all available fields.
– Cost per conversion
– Conversion rate
– Return on ad spend (ROAS)
– Total orders
– Order conversion rate
– Average order value
– Click-through rate (CTR)
– Cost per click (CPC)
– Conversion rate (CR)
– Target audience
– Ad placement
– Ad creative
– Age
– Gender
– Location
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A Paid Ads E-commerce dashboard is a visual representation of key performance indicators (KPIs) related to paid advertising campaigns for e-commerce businesses. It is significant for businesses as it helps them track the effectiveness of their paid ads, optimize their marketing strategies, and improve ROI. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like click-through rates, conversion rates, cost per click, and overall ad spend. Real-time data monitoring is crucial in these dashboards to make timely decisions and adjustments. For learning how to create a marketing dashboard using Looker Studio, check out our YouTube channel: https://www.youtube.com/@porter.metrics.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:
Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.
Select “Download as” from the drop-down menu and choose “PDF.”
You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.
Click on “Download” to save the report on your device.