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With this marketing analytics dashboard example, you can monitor specific metrics such as website traffic, conversion rates, and social media engagement. For performance monitoring, visualize the trend of these metrics over time and compare them to industry benchmarks. Segment the data by sources of traffic, audience demographics, and campaign performance to gain deeper insights.
To influence teams or clients, suggest users to share the dashboard via PDF, link, or email. This allows them to showcase the success of marketing campaigns and persuade stakeholders with concrete data. For example, share a PDF report highlighting the increase in lead generation and the conversion rate optimization achieved through targeted advertising.
Use the data from the dashboard to answer questions like “Which marketing channel brings the highest return on investment?” or “What is the impact of a specific campaign on website traffic?” By analyzing the data, you can identify successful strategies and make data-driven decisions. For instance, determine the effectiveness of email marketing campaigns by analyzing open rates, click-through rates, and conversion rates.
With this marketing analytics dashboard, you can monitor performance, influence stakeholders, and answer critical business questions with concrete examples and data-driven insights.
Customize the template’s metrics and dimensions as you like. See all available fields.
– Click-through rate (CTR)
– Conversion rate
– Cost per acquisition (CPA)
– Click-through rate (CTR)
– Conversion rate
– Average session duration
– Click-through rate (CTR)
– Impressions
– Average position
– Age group
– Gender
– Geographic location
– Age group
– Gender
– Geographic location
100% custom charts
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Custom metrics
All-time historical data
Schedule email alerts
Filters
Interactive
Goals
Data blending
A marketing analytics dashboard is a visual representation of key marketing performance metrics, providing businesses with insights to make informed decisions. It is significant as it helps track the effectiveness of marketing campaigns, with tools like Looker Studio commonly used to create one. Key elements typically include data on website traffic, social media engagement, lead conversion rates, and ROI. Real-time data monitoring is crucial for immediate response to market changes. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:
Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.
Select “Download as” from the drop-down menu and choose “PDF.”
You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.
Click on “Download” to save the report on your device.