Every Business now knows the importance and potential of eCommerce in terms of scalability and customer reach.
In all categories, the eCommerce market is booming and experiencing remarkable growth. One of such premium, all-inclusive eCommerce hosting solution is Shopify.
It is very hard to dismiss Shopify’s simplicity of use, payment processing capacity with more than 100 Payment Gateways, and robust reporting features like Shopify Sales Reports.
With Shopify, all of these capabilities are available “out of the box,” so you don’t even need to worry about hiring a designer or someone to code your website.
This comprehensive guide is divided into sections to assist you with various tasks, such as choosing the KPIs to track, keeping an eye on the reports, and customizing your Shopify online store to appeal more to your target audience.
By the end of the article, you should know how to create a Shopify page report for your business or your client’s business.
What Are Shopify Reports and How Do They Work?
Shopify reports are a collection of useful data that you can use to improve your store’s performance. Each time a consumer interacts with your store, Shopify collects and presents the data to you.
Shopify reports may initially appear to be a spreadsheet with graphs and figures, but there is more to them than meets the eye. Shopify reports are focused on the action-driven method of business research.
Shopify gives you a thorough understanding of your company and offers data that will enable you to make business decisions that will improve the efficiency of your store.
Shopify reports work by showing your store’s recent activity, including visitors, store speed, and sales. The Analytics page, which quickly summarizes important information regarding sales, orders, and visitor behavior, is accessible to all Shopify plans.
Types of Shopify reports
There are different kinds of Shopify reports that you can access. Once you open your analytics, you will be gazing at a lot of data. That much volume can easily be overwhelming.
So, to help with that here is an overview of the various types of Shopify report, so you can concentrate your efforts on the exact one you need.
● Acquisition reports
The Acquisition reports focus on your website visitors. How they found your shop, where they are located and what traffic source did they come from? In other words, how you “acquired” your customers.
● Behavior reports
Behavior reports can reveal a wealth of insightful data. By emphasizing critical areas for improvement, the information in behavior reports can assist you in making better-educated decisions about setting up your store.
Understanding how your customers behave with your store can help inform your business decisions.
Understanding the relationships between items can help you decide how to fill your inventory, how to arrange your product collections, which products would benefit from a marketing campaign, and much more.
● Customer reports
You can learn details about your customers through customer reports. Customer reports provide useful information such as their average order volume, total purchases, customers’ last order, state, phone numbers, etc.
The Customer reports can greatly help your marketing campaign as they assist you in determining how to segment your audience according to what they buy.
● Inventory reports.
Inventory reports provide you with a snapshot of your inventory, making it easier for you to follow the daily sales volumes and decide when and what to refill.
Inventory reports make it easier to track the quantity and percentage of inventory sold daily.
● Marketing reports
Based on how customers interact with your store, marketing reports can help you identify the marketing channels that are driving the most customers, sales, and value overall.
This can significantly assist in choosing the most important marketing channels and the most efficient marketing strategies.
It’s important to keep in mind that it can take up to 24 hours for the marketing report to load with your data.
As a result, if you’re attempting to gauge the success of a particular marketing campaign, you should wait at least one day after the campaign has ended before creating your marketing report.
● Order reports
Order reports are useful for providing details on your order volume, delivery, and return policies.
You can better understand which products are your best-sellers and which are most frequently returned by looking at order records.
Order reports can be essential for determining customer satisfaction or identifying faulty goods.
Order reports, for instance, can be used to identify a product’s design or quality issue if you find it’s being returned more frequently than other items.
● Profit reports
Profit reports provide important details on your online store’s expenses, profit margins, and profitability. When it comes to your accounting, it’s crucial to track the money coming in and going out of your company.
Some of the metrics to watch out for in Profits reports are:
Profit by Products: This shows the overall product profit for the chosen time frame.
Profit by SKU for a product variant: This shows the overall profit of a certain product variant over a chosen time frame.
Profit by Point of Sale location: This information is very helpful for retail businesses with many physical locations because it shows the gross profit per point-of-sale location.
● Retail sales reports
Retail sales reports are essential for businesses that sell in person because they can include details about the goods, variations, or employees unique to the sale’s point(s).
Retail sales reports can provide useful information on the sales performances of your staff members and assist you in determining which products sell best in certain regions.
● Sales reports
Sales reports show details about your customers’ orders based on factors like product or sales channel. It almost performs the same function as the Retail sales report.
Sales will show up as a positive value on a sales report for the day they were made, and refunds will show up as a negative value for the day they were processed.
Sales reports are highly useful for measuring the value of your sales over extended periods since they also take returns into account.
● Custom reports
With custom reports, Shopify merchants can target particular data that could be especially valuable to their shop by altering any of the default reports using filtering and editing tools.
So basically, you can customize your reports with several default reports listed above to better get the information you need from your Shopify store. It’s all custom, so it all depends on what you want.
You can create a custom report by going to Analytics > Reports and selecting “Create custom report.”
Types Of Shopify Marketing Reports
You can use these Shopify’s marketing reports to see which of your marketing channels attracts the most customers and those who spend the most money.
● Sales attributed to marketing
This indicates how much sales can be linked to particular marketing initiatives. Know which marketing strategy is bringing in the sales and which one needs work with this report.
● Conversion by the first interaction
This shows the number of first-time visitor orders and the average order value, enabling store owners to identify the most productive referrals. You should see it in Analytics > Reports and then scroll down.
● Conversion by last interaction
This shows the number of orders from people who have not yet visited your website after making a purchase. You should see it in Analytics > Reports and then scroll down.
● Attribution model comparison
Comparing first interaction and final interaction data allows you to see whether there has been a noticeable decline in the number of clients who have made past purchases.
● Sessions attributed to marketing
This shows the volume of online traffic coming from particular marketing campaigns. The “Sessions Attributed to Marketing” report is a regular feature of the Basic Shopify plan.
This report shows the percentage of site visitors who came through a link with a pre-configured tracking parameter.
Your links have UTM parameters at the end for use in social media and search engine advertisements.
Shopify counts the clients who visit your store using a pre-configured UTM Campaign tag and compares that to the overall number of visitors.
This report aids in giving you a general understanding of your traffic generation strategy.
● Conversion Rate Report
The percentage of visitors to your store who actually complete a purchase is known as the conversion rate. It is calculated as a percentage by dividing the number of customers you receive by the number of sales you generate.
Number of customers/number of sales = Conversion Rate
The conversion rate for each level of your “Conversion Funnel” is provided by Shopify. But in this case, the number of customers who added an item to their cart or completed the checkout process is counted rather than the actual number of sales.
But with this data, you can calculate your cart abandonment rate.
Shopify Sales Reports: Key Metrics
KPI tracking is crucial. Without a complete view of your business performance, you’ll be relying on emotion, personal preferences or beliefs, and any other flawed assumptions when making decisions that could be harmful to your business.
KPIs for Shopify Sales Reports provide detailed data on your Company Performance and Customers, assisting you in making better strategic decisions.
KPIs are used to measure business performance, and when you follow KPIs over time, quarter by quarter, you can analyze trends that can help you predict sales and make strategic business decisions.
● Average Order Value
The Average Order Value Metric is the average sum of money charged for a customer sale.
You can calculate it by dividing your total sales (taxes and discounts included) by the total amount of sales you generate. Returns are not included in the calculation.
Total Sales/Number of Orders = Average Order Value
An increase in the average order value signals improved profit margins and growth possibilities for your business.
● Gross Sales
Gross Sales are the sum of all your recorded Sales over a specific time period. This excludes any outgoings, discounts, or shipping costs.
Product Price * Amount Sold = Gross Sales.
The metric called “gross sales” provides rapid information on sales made and can be compared monthly, quarterly, or annual.
You can then compare your sales to those of your competitors, look for bottlenecks in your sales pipeline, and take the necessary action to further improve sales.
● Net Sales
Net sales is the sum of all of your registered sales (gross sales), minus any discounts or returns.
Gross Sales – Discounts – Returns = Net Sales
When combined with Gross Sales, it shows the difference between what your business is making and what it actually ends up with.
Large contrasts between Net Sales and Gross Sales are not a good sign for your business because you are losing a lot of potential revenue to discounts or refunds in those situations.
● Returning Customer Rate or Repeat Customer Rate
The repeat customer rate is the percentage of your client base that has made multiple purchases.
[Number of Customers that have previously made a purchase / Total Customers] * 100 = Repeat Customer Rate (%)
Although the industry in which your company operates and the degree of customer satisfaction will ultimately determine your Repeat Customer Rate.
But, you should do well if you can get 20–30% of your clients to return each month and make a purchase from your store.
● Customer Lifetime Value (CLV)
The Customer Lifetime Value (CLV) measures how valuable a customer is to your business over the course of their relationship with your Brand.
Lifetime Value * Profit Margin = Customer Lifetime Value
To get the Lifetime value, use the formula:
Average Sale Value * Sales Volume * Transactions * Retention Period = Lifetime Value
While attracting new clients is essential for business growth, maximizing the lifetime value of current clients is just as important for a business to keep its business model effective.
Better business performance and expansive opportunities are indicated by a higher customer lifetime value.
● Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is the cost to a business of converting a prospective customer into a loyal one. CAC is the cost of sales and marketing activities required to persuade a customer to purchase your Goods or Services.
[Cost of Sales + Cost of Marketing] / New Customers Acquired = Customer Acquisition Cost (CAC)
Getting new clients Costs serves as an obvious indicator of future performance for your business. You can calculate and maximize your Payback Period by understanding your CAC.
Your business should try to lower the CAC because this results in customers spending their money more wisely and making a larger profit overall.
● Inventory Levels
You can find out how much stock you have on hand, how long it has been in inventory, and how rapidly it is selling with the help of the inventory levels KPI.
These inventory management metrics help you figure out how to improve your business operations while maintaining customer satisfaction.
5 Shopify Sales Reports Metrics
Sales reports are highly useful for measuring the value of your sales over extended periods since they also take returns into account. There are 5 Shopify sales reports you should look out for.
● Sales By Product
Sales by Product shows the products that have sold the most for your company over a certain period of time.
In terms of Product Vendor, Product Type, Net Quantity Sold, Discounts, Returns, Total Sales, and Gross Sales, it provides an exhaustive breakdown of your Business Products.
You can then proceed to use the data to make better decisions about promotions, discounts, and product pushes.
Additionally, it can help you with inventory planning by ensuring that you have a full stock of the customer’s preferred products and keep an eye on frequently returned items.
● Sales By Channel or Traffic Referrer
Information about the Marketing Channels or Traffic Referrers that are contributing the most to your business’s revenue stream is provided by Sales By Channel or Traffic Referrer.
You can see where your visitor comes from, such as a particular website, online advertisement, or Google.
This enables you to keep an eye on your high- and low-performing marketing channels, separate them, and modify your marketing budget for the optimum lead generation and customer conversion.
● Sales by Customer Name
Sales by Customer Name help in identifying your Most Loyal and Best Customers who are Constantly Making Purchases of Your Business’s Products or Services.
Your Loyal Customer is listed in the Sales by Customer Name Report during a certain time period.
With this knowledge at hand, your business can target and customize customer loyalty programs, special discount offers, memorable experiences, outreach programs, and rewards to boost customer lifetime value and word-of-mouth advertising for your company.
● Sales by Billing Country
Sales by Billing Country identifies the leading countries that make up your target Customer Base.
With the use of this information, you can tailor your marketing campaigns to their demands, target populations in the area who share your interests, and increase your business’s profit margins.
Additionally, you can delve deeper into a country to see which region or state is most effective now for targeting ads in the future.
● Returning Customer Report
The returning customer report is the percentage of customers who are willing to make a second purchase from you.
Sometimes using current Customers to increase Sales is a lot better method when finding new Prospects becomes incredibly difficult.
Assessing the effectiveness of your retention strategy by looking at your repeat purchase rate is a terrific idea. If this metric is high, customers are more likely to come back to your store.
These figures can be used to frame customer loyalty, enhance customer service, and turn customer recommendations into new customers for your brand.
How To Filter and Customize Your Shopify Reports
Shopify reports can be modified using straightforward filtering and editing rules. You can categorize your data into more precise categories of visitors and behaviors using the “add a filter” in Google Data studio.
On the set-up panel by the right, scroll down, and you should see the “add a filter” menu. Click on it and proceed to filter your data according to your preference.
● Managing Your Filters
You can filter your data based on numerous different attributes with just the “OR,” “AND”, “INCLUDE,” and “EXCLUDE” rules. Choose the field you want to filter, and with a combination of these four rules, create a filter that fits your data.
These are some of the fields or categories you can filter.
● Editing Your Reports
By selecting what to include in the columns or contents, you can alter the kind of interactions and behaviors that are included in your reports.
You are able to keep your customized reports if you have an Advanced Shopify or Shopify Plus subscription.
Because of this, it is simple to measure more precise data over time. Just apply the necessary filtering and editing rules you want and then click “Save as” to save your customized report.
You can still customize your reports if you have a Basic, Shopify, or Pro subscription, but unfortunately, you won’t be able to save them.
But with Google data studio and with PorterMetrics free Shopify template you can edit your reports with all sorts of charts and data all for free, even change the theme and customize your reports with your logo, and then download the report to share or share it right from the dashboard.
Free Shopify Reporting Tools You Can Try
● Porter Metrics
Portermetrics helps businesses, both large and small, streamline their Shopify reporting. We have a Zapier data visualization tool that enables you to submit data whenever you need it from your usual apps.
Porter was developed to enable automated reporting for any marketer who has no prior experience with Google Data Studio. Analyze the results of your Shopify store from a variety of data sources in one place.
Any report template in Data Studio can be altered to look more like your own reporting tool than Data Studio by adding your own fonts, colors, logos, and icons.
Your reports can be shared in a number of different ways, including through the scheduled delivery of emails, the sharing of links, the embedding of them on any website, and even the conversion into PDFs.
All of these things and more are available at an incredibly affordable price.
● DashThis
Dashthis is a cloud-based platform for digital marketing, sales, and marketing. It is among the best Shopify reporting tool because it streamlines and streamlines the process of producing reports for your Shopify data.
It has pre-made templates and the normal functionality, allowing you to start working immediately. You can also decide to alter the appearance of some reports if you want.
You can monitor KPIs, automate reporting for your store, and more using Dashthis.
● Supermetrics
You are aware of how hard, and time-consuming gap analysis, keyword research, and content audits for Shopify can be. Well, not with Supermetrics, though.
To avoid performing the same tasks repeatedly, you can create customized templates and automation in Supermetrics.
Supermetrics enables you to grow your business by enabling data-driven decisions by assisting you in obtaining the precise Shopify data you require when and when you need it.
● Power My Analytics
Power my analytics is the only option that lets businesses automate marketing reports with a single click.
It enables you to connect to well-known data sources like Salesforce, Microsoft Dynamics CRM, and Google Insights in order to develop reporting dashboards with in-depth business analytics.
These dashboards can also be distributed throughout your business, offering insight into how each team and aspect is doing and information that can be used to make smarter decisions daily.
● Cyfe
Cyfe works for businesses of all sizes. With completely customized dashboards, its user-friendly design gathers the desired data in one location.
In addition to specific data from private servers, databases, and other sources, Cyfe has the capacity to include data from over 500 third-party services, such as widely used Google services, Twitter, Facebook, and Shopify.
It can be used to visualize KPIs for every employee in your business and ensure that teams are meeting their objectives, resolving concerns with performance, and maintaining motivation.
The White Label plan, which was created especially for agencies, enables users to track client-relevant KPIs, showcase branding, and even promote additional services.
● Geckoboard
Geckoboard assists businesses in putting data at the center of their organizational culture and decision-making.
Geckoboard makes it easier for organizations to access their data and visualize it so that you and everyone involved can understand what’s happening,
You can quickly create Shopify reports with Geckoboard that display your most crucial metrics so that you can see how your business is performing.
Creating a Shopify page Report with Porter Metrics Template
To easily create a Shopify page report with Portermetrics, follow these steps.
1. Choose the Shopify template from our “By App section.”
2. Download the template by clicking on “Get Template.”
3. Click on “Make a report.”
4. Next, you see the onboarding screen. Choose “Shopify”
5. Google data studio opens up asking you to grant authorization to Portermetrics and your Shopify store.
6. The template will now load up with your Shopify data.
That’s it. You just created a Shopify page Report.
Conclusion
Shopify is a great and reliable eCommerce platform for Small and Medium-sized Businesses.
With quick and simple ways to set up your Shopify online store, secure and scalable infrastructure, Shopify performance reporting systems like Shopify sales reports, and easily customizable Shopify themes, it should come as no surprise that Shopify is the best eCommerce platform in the world.
Companies like Red Bull, Netflix, Tesla, Fitbit, Kylie cosmetics, and Penguin Books use Shopify’s tools and functionalities to launch and expand their online stores.
Customers, actionable data from Shopify Sales Reports, and the Shopify Platform are extensively relied upon by sellers looking for an all-in-one management tool to reach customers and build their online business.
Even though Shopify interacts with numerous advertising platforms like Facebook, Instagram, and Google, tracking and analyzing customer information may become challenging as your customer base grows.
Developing personalized marketing campaigns or product pushes can devastate your business without knowing where to start. This is where Portermetrics comes to the rescue by helping you streamline the procedure.
Portermetrics has strong integration with more than 80 Sources and business intelligence (BI) tools, including Shopify, enabling you to export data from Sources and load it into your preferred destinations.
But also to transform and enrich your data and make it analysis-ready so that you can concentrate solely on your most important business needs.
Frequently Asked Questions
● How do I get reports on Shopify?
There are two ways to go about it.
1. Go to your Shopify admin, then click on Analytics and then Reports.
2. From the Shopify app, click Store and then click on Analytics, and Reports.
● What do Shopify reports show?
Basically everything regarding your store. You can get acquisition reports, behavior reports, marketing reports, sales reports, and more to better understand your store performance.
● What are the benefits of investing in Shopify reports?
From the vendor’s perspective, keeping track of sales, order fulfillment levels, inventory, financials, and so on is crucial for your store.
You can use reports to analyze your historical performance, uncover several intriguing prospects, and observe both short- and long-term trends. Any necessary data can be extracted, visualized, and sent to other analytical services.
● Can Shopify reports be exported?
From your Shopify admin, you can export your reports as a CSV (comma separated values) file. Reports that are exported are kept on your computer in the default downloads folder.
● Can Shopify reports be exported?
Yes, Portermetrics offers free templates for you to use to customize your Shopify reports any way you like.
