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SEO competitors report template for marketing teams and agencies

Get the actual SEO competitors on Looker Studio template used by Porter to monitor SEO performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their SEO performance

SEO competitors report template overview

With this SEO competitors report template, monitor specific metrics such as keyword rankings, backlink profiles, organic traffic, domain authority, and page load speed. Segment data by competitor name, geographic location, device type, and traffic source. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – How do our keyword rankings compare to our competitors? – What is the backlink profile of our top competitors? – How does our organic traffic trend against industry leaders? – What is the domain authority of our competitors? – How does page load speed impact our SEO performance compared to others? This template is designed for marketers focusing on SEO to analyze and strategize based on competitive insights.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per conversion – Customer lifetime value

Engagement metrics

– Number of social media shares – Average time on page – Click-through rate (CTR)

Visibility metrics

– Organic search visibility – Keywords – Paid search analysis

Dimensions

Campaign

– SEO Competitors: 1. Audience-related dimensions: – Demographic – Psychographic – Geographic

Audience

– demographic – psychographic – geographic

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A SEO competitor’s report should include metrics on visibility, engagement, and conversions, segmented by campaign, channel, audience, content, objective, and date. For visibility, metrics like organic search ranking and backlinks should be analyzed. Engagement metrics may involve social media interactions and page views. Conversion metrics can include goals achieved, leads generated, or sales made. For instance, the report could provide insights on the visibility achieved through a specific campaign or channel, the engagement levels among different audience segments, or the conversions driven by particular content pieces within a given time frame.
To analyze SEO competitor data, 1) choose visibility metrics like organic search rankings and backlink count, engagement metrics such as social media shares and bounce rate, and conversion metrics like lead generation and sales. 2) Add context by comparing cost per click, date range, conversion rates, and benchmark against industry standards. For example, compare the organic search rankings of your website against competitors within the same industry. 3) Segment the data by campaign, channel (e.g., website, social media), audience demographics, content type, objective, and date. For instance, compare the conversion rates of your paid search campaigns with competitor campaigns focusing on similar objectives to gauge performance. Be succinct and focus on the elements rather than benefits.
To build an SEO competitors dashboard, 1) connect your data and accounts from SEO tools like SEMrush or Moz. 2) Select metrics such as organic traffic, backlinks, domain authority to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, date. For example, you can break down data by specific keyword campaigns or competitor websites. 4) Add filters or buttons to make your report interactive, such as filtering by specific date ranges or competitor names. 5) Share your dashboard via PDF, scheduled emails, or links.
A SEO competitors dashboard is a tool that visually displays key metrics related to a company’s SEO performance in comparison to its competitors. It is significant for businesses as it helps them understand their market position, identify opportunities for improvement, and strategize effectively. Tools like SEMrush, Ahrefs, and Moz are commonly used to create such dashboards, which typically include elements like organic traffic, backlink profile, keyword rankings, and domain authority. Real-time data monitoring is crucial in this context as it allows businesses to react promptly to changes in the competitive landscape. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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