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Instagram Insights Report template for Marketing teams and agencies

Get the actual Instagram Insights on Looker Studio template used by Porter to monitor Social Media performance.
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Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Instagram Insights Report template overview

With this Instagram Insights report template, marketing teams and agencies can efficiently track and analyze key performance metrics on Instagram. This template allows you to:

  • Monitor Engagement: Track metrics such as impressions, clicks, engagement, reach, and profile views to understand audience interaction.
  • Analyze Content Performance: Evaluate post likes, comments, shares, and video interactions to gauge content effectiveness.
  • Track Campaign Success: Use campaign names and dates to assess the impact of specific marketing efforts over time.
  • Understand Audience Growth: Keep an eye on follower count changes to measure audience growth and retention.
  • Share Insights Easily: Generate reports to share with stakeholders, providing a clear view of Instagram performance.

Leverage this template to make informed decisions and optimize your Instagram marketing strategy.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

An Instagram Insights report should include a breakdown of metrics by visibility (e.g., reach, impressions), engagement (e.g., likes, comments), and conversion metrics (e.g., website clicks, purchases). The data should be segmented by campaign, channel (e.g., organic, paid), audience (e.g., age, location), content (e.g., photos, videos), objective (e.g., brand awareness, lead generation), and date. For example, it should provide insights on the reach of a specific paid campaign targeting young adults in a particular location, the engagement received on a video post, and the conversion rate achieved through a link in the bio.
To analyze Instagram Insights data, first choose metrics from visibility, engagement, and conversion categories. For visibility, track impressions and reach. For engagement, consider likes, comments, and shares. For conversion, focus on click-through rates and conversions. Next, add context by comparing metrics with costs, date range, goals, and benchmarks. For example, compare engagement rates with previous campaigns or industry benchmarks. Then, segment the data by campaign, channel, audience, content, objective, and date. For instance, compare engagement rates by different content types or audience demographics. Remember to be concise and only mention the elements, not the benefits.
To build an Instagram Insights dashboard, 1) connect your Instagram business account to the dashboard. 2) Select metrics such as follower growth, post engagement, or website clicks to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, or date for a detailed analysis. 4) Add filters or buttons like ‘time period’ or ‘post type’ to make your report interactive. 5) Share your insights via PDF, scheduled emails, or links for easy access and review.
An Instagram Insights dashboard is a tool that visually displays key metrics and data related to a business’s Instagram account to help monitor performance and inform decision-making. It is significant for businesses as it provides insights into follower demographics, post engagement, and the effectiveness of marketing strategies. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like follower growth, engagement rates, top posts, and audience demographics. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes and optimize strategies. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.
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