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Email marketing Campaign performance report template for marketing teams and agencies

Get the actual Email marketing Campaign performance on Looker Studio template used by Porter to monitor Email marketing performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Email marketing performance

Email marketing Campaign performance report template overview

With this Email marketing report template, monitor specific metrics such as open rate, click-through rate, conversion rate, bounce rate, and unsubscribe rate. Segment data by audience demographics, engagement levels, geographic location, and device type. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – What is the open rate of the latest email campaign? – How does the click-through rate vary across different audience segments? – What is the conversion rate for each geographic location? – How many emails bounced, and what are the reasons for these bounces? – What trends can be observed in unsubscribe rates over time? This template is designed for marketers focusing on Email marketing to analyze and optimize their campaigns.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Click-through rate – Conversion to sale ratio

Engagement metrics

– Open rate – Click-through rate – Conversion rate

Visibility metrics

– Impressions – Reach – Engagement rate

Dimensions

Campaign

– Open rate – Click-through rate – Conversion rate

Audience

– Demographic breakdown – Geographic breakdown – Psychographic breakdown

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A email marketing report should include visibility metrics such as open rates, engagement metrics like click-through rates, and conversion metrics such as conversion rate. Segment data by campaign, channel, audience, content, objective, and date to provide a comprehensive analysis. For example, compare the performance of a promotional campaign versus a newsletter, or the performance of email versus social media.
To analyze email marketing data, 1) choose visibility metrics like open rates, engagement metrics like click-through rates, and conversion metrics like conversion rates. 2) Compare these metrics against cost per email, date range of campaigns, goals for each campaign, industry benchmarks for email performance. 3) Segment data by specific email campaigns, channels (e.g. promotional vs. newsletter), audience segments, content types (e.g. product vs. blog), campaign objectives, and date of sends. For example, compare the open rates of promotional emails vs. newsletter emails to identify which type of content resonates more with the audience.
To build an Email Marketing dashboard, 1) connect your data and accounts from your email service provider, CRM, and website analytics. 2) Select metrics such as open rate, click-through rate, conversion rate, and bounce rate to monitor performance. 3) Segment data by campaign, channel (e.g., newsletter, promotional), audience (e.g., new subscribers, repeat customers), product, customer content (e.g., product updates, blog posts), objective (e.g., lead generation, sales), and date. 4) Add filters or buttons for metrics like delivery time or subject line to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
An Email marketing dashboard is a visual representation of key email marketing metrics, providing businesses with insights to improve their strategies. It is significant as it helps track performance, identify trends, and make data-driven decisions. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like open rates, click-through rates, conversion rates, and bounce rates. Real-time data monitoring is crucial for timely adjustments and optimization. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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