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CPA report template for marketing teams and agencies

Get the actual CPA on Looker Studio template used by Porter to monitor PPC performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

CPA report template overview

With this CPA report template, you can monitor specific metrics like conversion rates, click-through rates, and cost per acquisition to track your campaign’s performance. Break down the data by channel, campaign, or geographic location to identify which areas are driving the most conversions. Share the report with your team or clients via a PDF, link, or email to effectively communicate your insights. By sharing the data, you can influence decision-making and collaborate with others to optimize your campaigns. Answer questions such as which ad creative is performing the best, which keywords are driving the most conversions, or which audience segment is generating the highest ROI. Use the data to make data-driven decisions and improve the effectiveness of your CPA campaigns.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Cost per Acquisition (CPA) – Conversion Rate – Customer Lifetime Value (CLV)

Engagement metrics

– Click-through rate (CTR) – Conversion rate – Average session duration

Visibility metrics

– Impressions – Click-through rate (CTR) – Organic search rankings

Dimensions

Campaign

– Cost per acquisition (CPA) – Conversion rate – Return on investment (ROI)

Audience

– Demographic dimension – Psychographic dimension – Geographic dimension

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A CPA report should include visibility metrics such as impressions, reach, and views; engagement metrics like likes, comments, and shares; conversion metrics such as click-through rates, conversions, and cost per conversion. The data should be segmented by campaign, channel (e.g., social media platforms), audience demographics, content types (e.g., images, videos), objectives (e.g., brand awareness, lead generation), and date ranges. For instance, providing the number of impressions for a specific campaign on Instagram, the conversion rate for a Facebook ad targeting the age group of 25-34, or the engagement metrics for a video content post on YouTube.
To analyze CPA data, follow these steps: 1) Choose metrics: Breakdown visibility (impressions, reach), engagement (clicks, likes), and conversion metrics (conversions, sales). 2) Add context: Compare against cost (cost per impression, cost per click), date range (week, month), goals (ROAS, ROI), rates (CTR, conversion rate), benchmarks (industry, competitor). 3) Segment data: Analyze by campaign (summer sale, holiday promotion), channel (Facebook ads, email marketing), audience (age, location), content (video, blog post), objective (brand awareness, lead generation), and date (day, hour). For example, compare the CTR of a Facebook ad campaign targeting young adults with the industry benchmark for similar campaigns.
To build a CPA (Cost Per Acquisition) dashboard, 1) connect your data and accounts from platforms like Google Ads or Facebook Ads. 2) Select metrics such as total cost, total conversions, and CPA. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date to understand where acquisitions are coming from. 4) Add filters or buttons for metrics like date range or campaign type to make your report interactive. 5) Share your CPA dashboard via PDF, scheduled emails, or links for easy access and review.
A CPA (Cost Per Acquisition) dashboard is a visual tool that displays key performance indicators related to the cost of acquiring a customer. It is significant for businesses as it helps them monitor and optimize their marketing and advertising spend. Tools like Looker Studio are commonly used to create such dashboards, which typically include elements like total cost, number of acquisitions, and CPA. Real-time data monitoring is crucial as it allows businesses to make immediate adjustments to their strategies. For learning how to create a CPA dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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