Advertising report template for marketing teams and agencies

An advertising report should include metrics such as visibility (impressions, reach), engagement (clicks, shares), and conversion metrics (conversions, ROI). This data should be segmented by campaign, channel, audience, content, objective, and date. For example, campaign A had 100,000 impressions, campaign B had 500 clicks, and campaign C achieved a conversion rate of 5%.

To analyze advertising data, consider the following steps: 1) Choose metrics to include in the report, such as visibility metrics (impressions, reach), engagement metrics (click-through rate, likes), and conversion metrics (conversion rate, ROI). 2) Add context by comparing these metrics against the cost of the advertising campaign, date range of the data, goals set for the campaign, industry rates, and benchmarks. For example, compare the impressions per dollar spent to average industry rates to assess cost-effectiveness. 3) Segment the data by campaign, channel, audience, content, objective, and date to provide a comprehensive view. For instance, compare the engagement metrics of different campaigns or channels to identify top-performing ones. Example: In reviewing the advertising data, we found that Campaign A had a higher visibility metric with 100,000 impressions compared to Campaign B’s 80,000 impressions. However, the engagement metric revealed that Campaign B had a higher click-through rate of 5% compared to Campaign A’s 3%. By segmenting the data by campaign, we can assess the effectiveness of each campaign’s content and the corresponding engagement metrics.

To build an advertising dashboard, 1) connect your data and accounts from platforms like Google Ads or Facebook Ads. 2) Select the metrics to monitor performance such as click-through rates, cost per click, and conversion rates. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date. For example, you can compare the performance of a summer sale campaign on Facebook versus Google. 4) Add filters or buttons to make your report interactive, allowing users to view specific date ranges or campaigns. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.

An advertising dashboard is a visual tool that displays key advertising metrics and KPIs, enabling businesses to track and measure the performance of their advertising campaigns in real-time. It is significant for businesses as it aids in making data-driven decisions, optimizing ad spend, and improving ROI. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like click-through rates, conversion rates, cost per click, and impressions. Real-time data monitoring is crucial as it allows for immediate adjustments and improvements. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.