Email marketing Campaign performance report template for Looker Studio by Porter

A email marketing report should include visibility metrics such as open rates, engagement metrics like click-through rates, and conversion metrics such as conversion rate. Segment data by campaign, channel, audience, content, objective, and date to provide a comprehensive analysis. For example, compare the performance of a promotional campaign versus a newsletter, or the performance of email versus social media.

To analyze email marketing data, 1) choose visibility metrics like open rates, engagement metrics like click-through rates, and conversion metrics like conversion rates. 2) Compare these metrics against cost per email, date range of campaigns, goals for each campaign, industry benchmarks for email performance. 3) Segment data by specific email campaigns, channels (e.g. promotional vs. newsletter), audience segments, content types (e.g. product vs. blog), campaign objectives, and date of sends. For example, compare the open rates of promotional emails vs. newsletter emails to identify which type of content resonates more with the audience.

To build an Email Marketing dashboard, 1) connect your data and accounts from your email service provider, CRM, and website analytics. 2) Select metrics such as open rate, click-through rate, conversion rate, and bounce rate to monitor performance. 3) Segment data by campaign, channel (e.g., newsletter, promotional), audience (e.g., new subscribers, repeat customers), product, customer content (e.g., product updates, blog posts), objective (e.g., lead generation, sales), and date. 4) Add filters or buttons for metrics like delivery time or subject line to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.

An Email marketing dashboard is a visual representation of key email marketing metrics, providing businesses with insights to improve their strategies. It is significant as it helps track performance, identify trends, and make data-driven decisions. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like open rates, click-through rates, conversion rates, and bounce rates. Real-time data monitoring is crucial for timely adjustments and optimization. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.