Free funnel report template

Review your Facebook Ad funnel considering the 3 stages: awareness, consideration, and conversion. (Upper – Mid – Lower Funnel).

arrow-purpple-0
It’s free. 1-min setup
Get our team to make your reports
arrow-blue-0
Through this page, you can visualize and monitor all the metrics associated with your Facebook campaigns and break them down by ad set and ads.

Reporting tool included

Where the report template will work: Google Data Studio

Categories

You can find related templates to “Google Business Profile” on our SEO reports’ gallery.

Apps included

Needed apps to connect your report template:

Facebook Ads Strategic Funnel Template overview

Use this Facebook Ads funnel template to display your key metrics of Awareness, Consideration, and Conversion. 

Keep an eye on your KPIs by stage of the Marketing Funnel through real-time charts to improve your Facebook Ads performance.  Get to know more about your Facebook Advertising strategy using this dashboard’s insights to impact your target audience successfully. 

Create a copy of this Facebook Ads Marketing funnel report template to track your Facebook sales funnel. 

Start now!

Facebook Ads report dashboard overview

You can visualize with this report all the KPIs you need through simple charts in just one dashboard and also, share it with your team or clients if you are an agency. We want to give you the best Facebook Ads Funnel report, so you can check it every time you need to know your performance and use the insights to work on new strategies. 

This Facebook Ads funnel report was created and inspired by real use cases which means it can be perfect for your business to visualize metrics such as impression, clicks, CTR, CPC, amount spent, and more.

This report is easy to use because all you need to do is create a copy, set up your data source and start to use it. Also, you don’t need to be a specialist to know how your campaigns are performing due to all the graphics and charts are easy to understand and interpret.

Metrics included and questions answered in the report template

Facebook Ads has more than 400 metrics and dimensions that you can add to your report, and use them for customizing it by choosing specific ones according to your KPIs.

Take a look and review all the metrics included in this Facebook Ads funnel report template:

Facebook campaign performance metrics

These are metrics associated with this overview:

This overview page can help you to know the most relevant metrics on your Facebook Ads campaigns and show you your ads performance to make decisions based on actual data.

We highly recommend starting analyzing to complete the text boxes.

We have included yellow notes to guide you while pulling your data and analyzing it.

Facebook Ads Campaign performance

Through this page, you can visualize and monitor all the metrics associated with your Facebook campaigns and break them down by ad set and ads.

Post engagement performance report 

It is crucial to track your posts to know how they perform and know your top ads. In this way, you can create similar content and understand what your audience is interested in. 

Use the post engagement performance to know metrics related to your post, such as:

Compare the performance of every single piece of content to create insights-driven posts.

Facebook Ads KPI report 

The Key Performance Indicators (KPI) are measurable values that help marketers to identify effectively that a campaign is achieving key business objectives. for the Facebook Ads campaign, it is crucial to use KPIs to evaluate their success at reaching targets.

To be able to understand your KPI’s you must visualize the most relevant metrics to calculate them:

Then, this template will display your main KPIs such as:

Conversion Rate Facebook Ads Report

You can use this section to have an idea about how many leads are generated by day, monthly, or annually. As well, you can break down your leads by region and gender. 

These are some metrics available for this page:

Facebook Ads actions (custom and standard conversions)

If you want to know if your campaigns are working correctly, considering how many users are arriving at your website (or landing pages), this page will provide you with this information.

For example, you can visualize metrics like “conversion rate” without manual or additional calculations. 

Quick Facebook Ads Tutorial for Google Data Studio

Watch the video and pin it as marker to consult it whenever you need it!

Edit and Share this Monthly report template

How to use this report template?

Porter Metrics is a non-code reporting tool that allows you to automate your Data Studio reports in some minutes, which means you don’t have to be a developer or a Google Data Studio specialist. We have already created templates, tutorials, and connectors to make Porter easy to use.

Get your metrics in tools you already know

We recommend you visualize all your relevant KPIs directly on Google Data Studio Dashboards because it is one of the self-service platforms to automate data and it is also for free. If you are not familiar with Data Studio, you can learn how to use it through the following tutorial: Google Data Studio tutorial – 2022.

White-label, customizable report

Marketers and agencies want eventually to customize their reports, adding their colors and using their brand guidelines. If you work with a customizable or a white-label, you will be able to customize your report as much as you can.
We have prepared this tutorial to show you how to customize your reports.

Share your reports via links or PDF

All the reports need to be shared because someone else will help you to analyze your metrics and charts to create criteria and work on new strategies. Also, if you are an agency, you need to share your reports with your clients.

Through Google Data Studio you can share your reports via link or PDF. These are different ways to share your Facebook Ads report:

You can also learn more about his topic in the following tutorial: How to share your Google Data Studio reports.

Custom widgets and charts

You can use Data Studio to add different charts according to your need and how you want to visualize your data. These are some examples that you can use on your reports.

You can also customize these charts and change their color and sizes. Follow this video tutorial to learn how to create graphics and charts on your Data Studio reports.

Save time with predefined custom metrics and KPIs

All our templates, including the Facebook Ads report template, have predefined metrics based on real cases and the most used business KPIs.

Schedule report’s and send them via email

As we told you, Google Data Studio has the option to let you schedule email deliveries which means you can send a copy of your Data Studio report to your stakeholders regularly.

You can also review the following article to create a new email delivery schedule for Google Data Studio.

Filter and break down your data

Filters and controls on Google Data Studio make your reports interactive and clean your data.

For example, you can use the filters on your report to filter your “campaign objectives” or “camping names” and analyze the performance metrics just for some of them, excluding the campaigns that were meant for engagement rather than lead generation.

We have already created the following tutorial to show you how to create filters and controls on Google Data Studio.

Access all historical data and any period

You can review all your data and also combine it from old or blocked accounts with the new ones you create so you keep all the data consistent in a report. On Porter Metrics we retrieve all the historical data that the Facebook Ads API allows, which is generally 2 years.

Connect and combine with other apps for cross channel reporting

In the same report view, you can combine data from multiple sources like Twitter, Google, Shopify, and more, so you truly have everything in one place.

Connect multiple accounts

If you are an agency, you can integrate multiple accounts together to have a full overview of all your clients’ data. Also, if you are a marketing team in charge of data, you can overview multiple brands, regions, etc.

How Porter makes it even easier

Free reporting for everyone

You can use Porter Metrics to access our report templates gallery, inspired by real use cases. Review the galley to access to:

Get our team to set up your reports for free.

It is ok if you want to set up your report, but if you need help with it, feel free to contact our specialist team in charge. We can set up your reports for free!

Reporting tutorial

We already have a tutorial to show you how to set up your report template, including use cases, charts customization, blending examples, and more.

Connectors metrics list

If you are working with our report template, you need to know all the metrics and dimensions that belong to. For this reason, we’ve created this list.

Free templates for social and advertising reporting

We have chosen some related templates that can be useful to your business.

Free Instagram white-label report generator

With two simple steps generate automatically a full report of your Instagram profile. Read and understand the performance of your content and how your audience is growing. Track your stories and conversion metrics in a Google Data Studio dashboard.

Get template »

You can also review all our social and advertising report templates.

Find more templates by app

We understand how powerfull can be a template, so we can connect any dashboard with other app, we can help you to take a preview of your digital platforms

You can check our connector list to review similar connectors such as Instagram Ads and Google Ads to create a cross-channel ads report. Visualize your total ad spend and conversions across your paid media channels.

Learn how to connect your reports on different cases like next blending data with Google Data Studio

Questions?

These are metrics associated with this overview:

This report template is really for free, and you can copy it and use it whenever you want. However, you need to pull your data from the Porter Metrics.

Once you have successfully created a copy for this template, you will start a 14-days free trial with us. Also, you will choose a paid plan to upgrade your porter metric account and keep the connector working. 

Note: If you don't want to upgrade a plan with Porter, you may keep with the template, but the connectors will stop working, which means your data won't be available in this stunning and comprehensive template.

When you have a custom report template, you can visualize real-time charts and know your performance when you have a custom report template.

Once you have set up your advertising report template, you will follow these steps to analyze your data:

  1. Define a goal: to analyze your SM strategy campaigns performance; you should compare your KPIs against a goal to have a context. To set up your goals, you may consider metrics such as ROAS, CAC, and CPL as they're a measure of the impact on your business. 
  1. Break down your data: to identify where your metrics are underperforming, break them down by dates, campaigns, regions, ads, devices, etc. With more than +100 breakdown options, SM will help you spot where ad spend is wasted.
  1. Map a funnel: funnels describe purchase journeys so you can spot where your audience gets stuck. We've got a funnel report template for that.

 

You can customize your report by creating new charts, adding filters and controls, custom formulas, colors, logos, and changing the size of your canvas.

We have created the following video tutorial to show you all these options to customize your SM report template: How to customize a Google Data Studio report

As we have shown you, Porter Metrics has been created as a non-code platform for marketers and agencies to automate your Data Studio reports in some minutes. 

The difference between Porter Metrics and competitors is the non-code and the resources that Porter Metrics offers. You can also review this reporting tools list to know all the solutions available, including Porter Metrics and competitors. 

Please make a copy of this funnel report template and use it now to track your campaigns. As we show you, these are the steps:

  • Login with Google
  • Connect with your APP
  • Choose your ad accounts
  • Set up the conversion window and reporting time

Remember, if you need help to set up your report or star tour free trial, you can schedule a call, and we will be happy to help you.

Make your 1st report in a minute

Porter is the fastest way to get your marketing metrics and dashboards where you need them.

Free forever. 1-min install
Get our team to install it for you