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SEO competitors dashboard template

Get the actual SEO competitors dashboard template used by Porter to monitor your SEO performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their SEO performance

SEO competitors dashboard template overview

With this SEO competitors dashboard example, you can monitor specific metrics such as organic search rankings, website traffic, and keyword performance. For instance, you can track the number of backlinks acquired and compare it to your competitors’ to analyze link building strategies. Segment the data by competitor to identify strengths and weaknesses in their SEO approach. You can easily share this dashboard with your teams or clients via PDF, link, or email. By doing so, you can influence them by presenting concrete data on your competitors’ performance. For example, you can send a PDF report showing how your website outperforms competitors in terms of search visibility and organic traffic. Answer key questions with the data provided in the dashboard. For instance, you can determine which keywords are driving the most traffic to your competitors’ websites. Analyze the search terms they are targeting and replicate successful strategies. Additionally, you can identify emerging competitors and adapt your SEO strategy accordingly.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per conversion – Customer lifetime value

Engagement metrics

– Number of social media shares – Average time on page – Click-through rate (CTR)

Visibility metrics

– Organic search visibility – Keywords – Paid search analysis

Dimensions

Campaign

– SEO Competitors: 1. Audience-related dimensions: – Demographic – Psychographic – Geographic

Audience

– demographic – psychographic – geographic

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A SEO competitor’s report should include metrics on visibility, engagement, and conversions, segmented by campaign, channel, audience, content, objective, and date. For visibility, metrics like organic search ranking and backlinks should be analyzed. Engagement metrics may involve social media interactions and page views. Conversion metrics can include goals achieved, leads generated, or sales made. For instance, the report could provide insights on the visibility achieved through a specific campaign or channel, the engagement levels among different audience segments, or the conversions driven by particular content pieces within a given time frame.
To analyze SEO competitor data, 1) choose visibility metrics like organic search rankings and backlink count, engagement metrics such as social media shares and bounce rate, and conversion metrics like lead generation and sales. 2) Add context by comparing cost per click, date range, conversion rates, and benchmark against industry standards. For example, compare the organic search rankings of your website against competitors within the same industry. 3) Segment the data by campaign, channel (e.g., website, social media), audience demographics, content type, objective, and date. For instance, compare the conversion rates of your paid search campaigns with competitor campaigns focusing on similar objectives to gauge performance. Be succinct and focus on the elements rather than benefits.
To build an SEO competitors dashboard, 1) connect your data and accounts from SEO tools like SEMrush or Moz. 2) Select metrics such as organic traffic, backlinks, domain authority to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, date. For example, you can break down data by specific keyword campaigns or competitor websites. 4) Add filters or buttons to make your report interactive, such as filtering by specific date ranges or competitor names. 5) Share your dashboard via PDF, scheduled emails, or links.
A SEO competitors dashboard is a tool that visually displays key metrics related to a company’s SEO performance in comparison to its competitors. It is significant for businesses as it helps them understand their market position, identify opportunities for improvement, and strategize effectively. Tools like SEMrush, Ahrefs, and Moz are commonly used to create such dashboards, which typically include elements like organic traffic, backlink profile, keyword rankings, and domain authority. Real-time data monitoring is crucial in this context as it allows businesses to react promptly to changes in the competitive landscape. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

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