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Marketing campaign dashboard template

Get the actual Marketing campaign dashboard template used by Porter to monitor your Marketing performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Marketing campaign dashboard template overview

With this marketing campaign dashboard example, you can easily monitor specific metrics related to the performance of your campaigns. For instance, you can track the number of leads generated, conversion rates, or return on investment (ROI) to gauge the effectiveness of your marketing efforts. Additionally, you can segment the data by different demographics, such as age group, location, or income level, to gain insights into your target audience and optimize your campaigns accordingly. Furthermore, you can share the dashboard with your teams or clients by exporting it as a PDF, sharing a link, or emailing it directly. This way, you can quickly and conveniently share the data and analysis with others, allowing them to stay informed and make informed decisions based on the insights provided. Lastly, this dashboard example enables you to answer important questions about your marketing campaigns. For example, you can determine which marketing channels are driving the most traffic and conversions, identify the best-performing campaigns, or analyze the impact of different messaging strategies. By exploring these questions, you can fine-tune your marketing strategies and achieve better results.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per conversion – Customer acquisition cost

Engagement metrics

– Click-through rate – Conversion rate – Social media interaction volume

Visibility metrics

– Number of impressions – Website traffic – Social media reach

Dimensions

Campaign

– Target audience – Marketing channels – Campaign goals

Audience

– Age group – Gender – Geographic location

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A marketing campaign report should include: visibility metrics (impressions, reach), engagement metrics (click-through rate, time spent), conversion metrics (conversion rate, ROI). Segment data by campaign (e.g. Summer Sale), channel (e.g. social media), audience (e.g. millennials), content (e.g. video ads), objective (e.g. increase sales), and date. Examples: Impressions: Summer Sale – Instagram – Millennials – Video ads – Increase sales – 01/09/2021. Conversion Rate: Winter Campaign – Email – Females – Image ads – Drive website traffic – 12/15/2020.
To analyze marketing campaign data, start by choosing metrics such as visibility (impressions, reach), engagement (click-through rate, time spent), and conversion (conversion rate, cost per conversion). Break these metrics down by campaign, channel, audience, content, objective, and date. For context, compare the metrics against cost, date range, goals, rates, and industry benchmarks. For example, compare the conversion rate of campaign A versus campaign B, or the engagement rate of social media ads versus email marketing. Segment the data based on these factors to gain insights. Keep the report succinct and objective-focused without mentioning the benefits.
To build a marketing campaign dashboard, 1) connect your data and accounts from various platforms like Google Analytics, Facebook Ads, etc. 2) Select the metrics to monitor performance such as click-through rates, conversion rates, and bounce rates. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date. For example, you can segment data by social media campaigns, email campaigns, target audience demographics, etc. 4) Add filters or buttons to make your report interactive, such as date range filters or campaign type buttons. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.
A marketing campaign dashboard is a visual tool that displays key marketing metrics and KPIs, enabling businesses to track performance, make data-driven decisions, and optimize their marketing strategies. It is significant as it provides real-time data monitoring, which is crucial for timely decision-making and strategy adjustments. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like traffic sources, conversion rates, customer engagement metrics, and ROI. For a comprehensive guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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