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Real Mailchimp dashboard example

Get the actual Mailchimp dashboard example used by Porter to monitor your Email marketing performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Email marketing performance

Mailchimp dashboard example overview

With this Mailchimp dashboard example, monitor specific metrics like email open rates, click-through rates, and subscriber growth. Break down the data by campaign, audience segment, or geographic location to identify top-performing strategies or target specific demographics. Suggest users share the dashboard via email, PDF, or link to influence teams or clients. Show them how to showcase campaign success, audience engagement, and overall email marketing performance with concrete examples and visually appealing charts. Suggest questions like “Which email campaign had the highest open rate?” or “Which audience segment generated the most click-throughs?” to guide users in extracting insights from the data. Help them make data-driven decisions to optimize future campaigns and tailor content to specific audience preferences.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Sales

– Conversion rate – Cost per conversion – Average order value

Customers

– Open rate – Click-through rate – Conversion rate

Product

– Open rate – Click-through rate – Conversion rate

Dimensions

Campaign

– Audience segmentation – Email design and content – Delivery and performance metrics

Audience

– Demographic dimensions – Psychographic dimensions – Behavioral dimensions

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Mailchimp report should include metrics broken down by visibility, engagement, and conversion. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, the report can include the number of email opens (visibility metric), click-through rate (engagement), and the number of purchases made (conversion).
To analyze Mailchimp data, first, choose metrics for visibility (e.g., open rate, click rate), engagement (e.g., social shares, time spent), and conversion (e.g., conversion rate, revenue generated). Break down these metrics to understand the performance of each factor. Secondly, add context by comparing against cost, date range, goals, rates, and benchmarks. For example, compare the open rate with industry benchmarks or the conversion rate with previous campaigns. Lastly, segment the data by campaign, channel, audience, content, objective, and date to identify trends and patterns. For instance, compare the click rates of different campaigns or analyze the conversion rates based on audience demographics.
To build a Mailchimp dashboard, 1) connect your Mailchimp account and data sources such as Google Analytics. 2) Select metrics like open rate, click-through rate, and bounce rate to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date for detailed insights. 4) Add filters or buttons like ‘Campaign Type’ or ‘Date Range’ to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access.
A Mailchimp dashboard is a visual representation of key marketing metrics, providing businesses with insights into their email marketing campaigns. It is significant as it helps businesses track performance, make data-driven decisions, and improve their marketing strategies. Tools like Looker Studio can be used to create one, with elements such as open rates, click-through rates, and subscriber growth typically included. Real-time data monitoring is crucial for immediate response to trends or issues. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

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