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Shopify dashboard template

Get the actual Shopify dashboard template used by Porter to monitor your E-commerce performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their E-commerce performance

Shopify dashboard template overview

With this Shopify dashboard example, monitor specific metrics to optimize performance. For instance, track conversion rates, average order value, and customer acquisition costs. Segment the data by time period, marketing channels, or customer segments to identify areas for improvement and make data-driven decisions. To influence teams or clients, suggest sharing the dashboard via PDF, link, or email. This way, they can easily communicate the findings and recommendations. Share the dashboard with the marketing team to discuss strategies for increasing conversion rates or with clients to showcase the success of their Shopify campaigns. Use the data to answer important questions. For example, analyze the data to determine which marketing channel is driving the highest conversion rates. Understand the correlation between customer acquisition costs and customer lifetime value. Identify the best-performing product categories and tailor marketing efforts accordingly. With this Shopify dashboard example, you can monitor metrics, share insights, and answer critical questions to optimize your Shopify store’s performance effectively.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Sales

– Revenue – Average order value – Conversion rate

Customers

– Revenue per order – Average order value – Conversion rate

Acquisition

– Conversion rate – Cost per acquisition – Return on ad spend

Dimensions

Campaign

– Target audience – Messaging strategy – Advertising channels

Audience

– Demographic dimension – Psychographic dimension – Geographic dimension

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Shopify report should include a breakdown of visibility, engagement, and conversion metrics, segmented by campaign, channel, audience, content, objective, and date. For example, include metrics such as website traffic, email open rates, social media likes, conversion rates, etc.
To analyze Shopify data, start by selecting metrics for visibility, engagement, and conversion. For visibility, track impressions, reach, and website traffic. For engagement, measure average session duration, bounce rate, and click-through rate. Conversion metrics should include conversion rate, average order value, and customer lifetime value. Next, add context by comparing these metrics against cost, date range, goals, rates, and benchmarks. For example, compare the conversion rate to the industry average or the website traffic to the previous month. Then, segment the data by campaign, channel, audience, content, objective, and date. For instance, analyze the conversion rate by different marketing campaigns, or compare website traffic by different audience segments.
To build a Shopify dashboard, 1) connect your Shopify data and accounts. 2) Choose metrics such as sales, orders, and customer data to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date. For example, you can break down sales data by product or customer demographics. 4) Add filters or buttons to make your report interactive, such as a filter to view data from a specific time period. 5) Share your dashboard via PDF, scheduled emails, or links.
A Shopify dashboard is a visual representation of key business metrics and data points, providing a quick overview of business performance. It is significant for businesses as it helps in making informed decisions, tracking progress, and identifying trends using tools like Google Analytics, Looker Studio, etc. Key elements typically include sales data, customer data, marketing metrics, and inventory status. Real-time data monitoring is crucial as it allows businesses to react quickly to changes. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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