Facebook Ads Client presentation report template for marketing teams and agencies by Porter (2024)

A Facebook Ads Client presentation report should include metrics such as Conversion metrics like Conversion rate, Cost per conversion, Return on ad spend (ROAS), Engagement metrics like Post Engagement, Page Likes, Comments, and Visibility metrics like Impressions, Reach, Frequency. Then, segment and filter this data by dimensions like Campaign name, campaign objective, campaign budget, Age, Gender, Location, By hour, day, week, month, quarter, or year. Once the data is ready, make sure to add buttons and filters to make your reports interactive, use custom colors and logos to make it white-label, and share via link, PDF, or email so your teams or clients can access it.

To analyze Facebook Ads Client presentation data, follow these steps: 1) Define your use case: Focus on preparing a client presentation to showcase the performance of their Facebook Ads campaigns. 2) Define your metrics: Choose key performance indicators such as revenue generated from ads, cost per acquisition, and funnel metrics like visibility (impressions, reach), engagement (clicks, likes, shares), and conversion metrics (click-through rates, conversion rates). 3) Add context: Compare these metrics over time to identify trends and patterns. Evaluate them against the client’s objectives, such as increasing brand awareness or driving sales. Assess cost efficiency by analyzing cost per click or cost per conversion, and measure effectiveness by comparing results to initial goals or industry benchmarks. 4) Segment your data: Break down the data by channel (e.g., Facebook vs Instagram), objective (e.g., lead generation vs sales), campaign (e.g., seasonal promotions), product (e.g., different product lines), and time (e.g., monthly or quarterly performance). For example, in a client presentation, you might highlight how a specific Facebook Ads campaign targeting young adults during the holiday season resulted in a 20% increase in engagement and a 15% higher conversion rate compared to the previous quarter, demonstrating the campaign’s success in achieving the client’s objectives.

To build a Facebook Ads Client presentation dashboard, start by connecting your Facebook Ads data to platforms like Google Sheets or Google Looker Studio. Then, choose metrics such as Conversion rate, Cost per conversion, Return on ad spend (ROAS), Post Engagement, Page Likes, Comments, Impressions, Reach, and Frequency to fully map your funnel. Segment and break down your data by channel, campaign, audience, product, or objective, with dimensions such as Campaign name, campaign objective, campaign budget, Age, Gender, and Location. The combination of these metrics and segmentation will help you spot trends and identify areas for optimization. Share your dashboard via PDF, scheduled emails, or links for easy access.

A Facebook Ads Client presentation dashboard is a visual tool that displays key performance metrics of Facebook Ads campaigns. It connects Facebook Ads data to platforms like Google Sheets or Looker Studio, showcasing metrics such as conversion rate, cost per conversion, ROAS, engagement, and visibility. The dashboard segments data by campaign, audience, and other dimensions, helping identify trends and optimization areas. It is shared via PDF, email, or links for easy client access.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.