Facebook Ads monthly report template for marketing teams and agencies by Porter (2024)

A Facebook Ads monthly report should include metrics such as conversion metrics like Conversion Rate, Cost per Conversion, and Conversion Value; engagement metrics like Post Engagement, Page Likes, and Comments; and visibility metrics like Impressions, Reach, and Frequency. Then, segment and filter this data by dimensions like Campaign Name, Campaign ID, Campaign Budget, Age, Gender, and Location. Additionally, consider time dimensions such as by hour, day, week, month, quarter, or year. Once the data is ready, make sure to add buttons and filters to make your reports interactive. Use custom colors and logos to make it white-label, and share via link, PDF, or email so your teams or clients can access it.

To analyze Facebook Ads monthly data, start by defining your use case, such as preparing a client presentation or monitoring ad performance. Next, identify key metrics like revenue, cost, and funnel metrics, including visibility (impressions, reach), engagement (likes, comments, shares), and conversion metrics (click-through rates, conversion rates). Add context by comparing these metrics over time, against set objectives, or in relation to costs (efficiency metrics) and initial inputs (effectiveness metrics). For example, evaluate how the cost per conversion has changed month over month or how engagement rates align with your campaign goals. Segment your data by channel (e.g., Facebook vs Instagram), objective (e.g., brand awareness vs lead generation), campaign (e.g., seasonal promotions), product, and time. For instance, analyze the performance of a holiday campaign aimed at increasing brand awareness on Facebook during December, comparing it to previous months or similar campaigns. This approach helps identify trends, optimize future campaigns, and make data-driven decisions.

To build a Facebook Ads monthly dashboard, start by connecting your Facebook Ads data to platforms like Google Sheets or Google Looker Studio. Then, choose the metrics such as Conversion rate, Cost per conversion, Conversion value, Post Engagement, Page Likes, Comments, Impressions, Reach, and Frequency to fully map your funnel. Segment and break down your data by channel, campaign, audience, product, or objective, with dimensions such as Campaign name, campaign ID, campaign budget, Age, Gender, and Location. The combination of these metrics and segmentation will help you spot trends and identify areas for optimization. Share your dashboard via PDF, scheduled emails, or links for easy access.

A Facebook Ads monthly dashboard is a tool that visually represents and tracks key metrics from Facebook advertising campaigns over a month. It includes metrics such as conversion rates, cost per conversion, engagement metrics (likes, comments), and visibility metrics (impressions, reach). The dashboard segments data by dimensions like campaign name, age, gender, and location, helping identify trends and optimize future campaigns. It can be shared via PDF, email, or links for easy access.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.