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Shopify report template for marketing teams and agencies by Porter (2024)

Get the actual Shopify on Looker Studio template used by Porter to monitor E-commerce performance.
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Porter

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their E-commerce performance

Shopify report template overview

With this performance monitoring dashboard template, you can easily monitor specific metrics to ensure optimal performance of your Shopify store. Track key metrics such as conversion rates, average order value, and customer acquisition cost to identify trends and areas for improvement. Break down the data by product category or marketing channel to uncover insights and make data-driven decisions. Share the comprehensive report via PDF, link, or email to effectively communicate your findings to your team or clients. With this template, you can answer important questions like “Which marketing channel is driving the highest conversion rate?” or “What product categories are contributing the most to overall revenue?” Start optimizing your Shopify store today!

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Sales

– Revenue – Average order value – Conversion rate

Customers

– Revenue per order – Average order value – Conversion rate

Acquisition

– Conversion rate – Cost per acquisition – Return on ad spend

Dimensions

Campaign

– Target audience – Messaging strategy – Advertising channels

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A Shopify report should include a breakdown of visibility, engagement, and conversion metrics, segmented by campaign, channel, audience, content, objective, and date. For example, include metrics such as website traffic, email open rates, social media likes, conversion rates, etc.
To analyze Shopify data, start by selecting metrics for visibility, engagement, and conversion. For visibility, track impressions, reach, and website traffic. For engagement, measure average session duration, bounce rate, and click-through rate. Conversion metrics should include conversion rate, average order value, and customer lifetime value. Next, add context by comparing these metrics against cost, date range, goals, rates, and benchmarks. For example, compare the conversion rate to the industry average or the website traffic to the previous month. Then, segment the data by campaign, channel, audience, content, objective, and date. For instance, analyze the conversion rate by different marketing campaigns, or compare website traffic by different audience segments.
To build a Shopify dashboard, 1) connect your Shopify data and accounts. 2) Choose metrics such as sales, orders, and customer data to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date. For example, you can break down sales data by product or customer demographics. 4) Add filters or buttons to make your report interactive, such as a filter to view data from a specific time period. 5) Share your dashboard via PDF, scheduled emails, or links.
A Shopify dashboard is a visual representation of key business metrics and data points, providing a quick overview of business performance. It is significant for businesses as it helps in making informed decisions, tracking progress, and identifying trends using tools like Google Analytics, Looker Studio, etc. Key elements typically include sales data, customer data, marketing metrics, and inventory status. Real-time data monitoring is crucial as it allows businesses to react quickly to changes. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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