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LinkedIn Ads report template for Looker Studio by Porter

Get the actual LinkedIn Ads on Looker Studio template used by Porter to monitor PPC performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

LinkedIn Ads report template overview

With this LinkedIn Ads report template, monitor specific metrics such as click-through rate (CTR), cost per click (CPC), conversion rate, impressions, and lead generation. Segment data by campaign type, audience demographics, ad format, and time period to gain insights into your B2B marketing efforts. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – What is the CTR for each campaign? – How does CPC vary across different audience segments? – Which ad formats are generating the most conversions? – What are the trends in impressions over the selected time period? – How effective are the campaigns in generating leads? This template is designed for marketers focusing on PPC and B2B strategies.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

Leads, Conversions, Conversion Rate

Engagement metrics

CTR (Click-through rate), Clicks, Engagement Rate

Visibility metrics

Impressions, Reach, Frequency

Dimensions

Campaign

Campaign name, campaign objective, campaign status

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A LinkedIn Ads report should include metrics such as conversion metrics like Leads, Conversions, and Conversion Rate; engagement metrics like CTR (Click-through rate), Clicks, and Engagement Rate; and visibility metrics like Impressions, Reach, and Frequency. Then, segment and filter this data by dimensions like Campaign name, campaign objective, campaign status, Job title, company industry, company size, and by time dimensions such as hour, day, week, month, quarter, or year. Once the data is ready, make sure to add buttons and filters to make your reports interactive, use custom colors and logos to make it white-label, and share via link, PDF, or email so your teams or clients can access it.
To build a LinkedIn Ads dashboard, start by connecting your LinkedIn Ads data to platforms like Google Sheets or Google Looker Studio. Then, choose metrics such as Leads, Conversions, Conversion Rate, CTR (Click-through rate), Clicks, Engagement Rate, Impressions, Reach, and Frequency to fully map your funnel. Segment and break down your data by channel, campaign, audience, product, or objective, with dimensions such as Campaign name, campaign objective, campaign status, Job title, company industry, and company size. The combination of these metrics and segmentation will help you spot trends and identify areas for optimization. Share your dashboard via PDF, scheduled emails, or links for easy access.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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