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Ad pacing and budget tracking report template for marketing teams and agencies

Get the actual Ad pacing and budget tracking on Looker Studio template used by Porter to monitor PPC performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

Ad pacing and budget tracking report template overview

With this Ad pacing report template, monitor specific metrics such as daily spend, click-through rate (CTR), cost per click (CPC), conversion rate, and impressions. Segment data by campaign, ad group, keyword, and time period to gain insights into your PPC performance. Metrics and dimensions included in this template focus on Ad pacing and budget tracking, providing a comprehensive view of your advertising efforts. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – Are we on track to meet our monthly budget? – How is our daily spend pacing against our targets? – Which campaigns are underperforming in terms of CTR or conversion rate? – What adjustments are needed to optimize our CPC? – How do different ad groups or keywords contribute to overall performance?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR) – Conversion rate – Cost per conversion

Engagement metrics

– Click-through rate (CTR) – Conversion rate – Social media sharing

Visibility metrics

– Impressions – Reach – Click-through rate

Dimensions

Campaign

– Target audience segmentation – Ad placement and timing – Budget allocation

Audience

– Age – Gender – Interests

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

An Ad pacing report should include metrics such as visibility (impressions, reach), engagement (click-through-rate, conversion rate), conversion metrics (conversions, cost per conversion). The data should be segmented by campaign, channel (social media, display ads), audience, content (image, video), objective (awareness, lead generation), and date. For example, you can analyze impressions by campaign, compare CTR across different channels, or analyze conversions by audience segment.
To analyze ad pacing data, consider the following steps: 1) Choose metrics like impression visibility, click-through rate (CTR) for engagement, and conversion rate for conversion metrics. 2) Add context by comparing against the cost per thousand impressions (CPM), date range, goals, and industry benchmarks. For example, if the CTR is higher than the industry average, it indicates a successful engagement. 3) Segment data by campaign, channel, audience, content, objective, and date to identify patterns and performance variations. For instance, compare different campaigns to understand which one yields a higher conversion rate. Note: Ad pacing reports should focus on these elements rather than the benefits they provide.
To build an ad pacing dashboard, 1) connect your data and accounts from platforms like Google Ads or Facebook Ads. 2) Select metrics such as impressions, clicks, and spend to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date to understand the pace at which your ads are being served. 4) Add filters or buttons for metrics like cost-per-click or click-through-rate to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
An Ad pacing dashboard is a tool that visualizes the performance of advertising campaigns, helping businesses to monitor and adjust their ad spend effectively. It is significant as it provides real-time data, enabling immediate decision-making and optimization of marketing strategies. Common tools used to create such a dashboard include Looker Studio, and key elements typically included are ad spend, impressions, clicks, conversions, and ROI. Real-time data monitoring is crucial as it allows for immediate response to trends or issues. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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