21 Facebook Ads report templates you should try

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We analyzed dozens of resources to find the best Facebook Ads report templates for you to simplify your reporting. 

This is the right place if you are looking for a report template to visualize or pull data from your Facebook Ads and its KPIs in some minutes. 

Take a look and explore all the most useful templates in this list and find the template you want, according to your objectives. 

The best free and paid Facebook Ads templates

We have chosen 21 reports which can be valuable for marketers, agencies, and small businesses that are running marketing campaigns and strategies. These reports will work on Google Data Studio and some of them on different platforms.

Check the complete list to find different Facebook Ads report templates with predefined metrics and common business KPIs.

Why do you need custom Facebook Ads report templates?

When you have a custom report template, you can check the whole picture of your Ads performance and also break down and filter your data for more details. Once you try a template, you can save time and easily measure your Facebook Ads performance

Through real-time charts, you can visualize your KPIs and know if you are near to achieving your objective or, on the contrary, if you need to improve your campaigns. Use a report template to connect your data in just minutes and dedicate your efforts and time to high-value work instead of working in building a report from the beginning.

5 things to consider when choosing a report template

  1. You should be able to customize your charts and graphs
  2. The template should work in a platform you are already familiar with
  3. The report should have predefined custom metrics and KPIs according to your interests 
  4. You should be able to create your own metrics  
  5. The report should be easy to share with your team

The best Facebook Ads Templates to try in 2022 and save your time

  • Free Facebook Ads funnel template by Porter Metrics
  • Facebook Ads Report Template by Whatagraph
  • Free Facebook Ads report template for marketers and agencies by Porter Metrics
  • Facebook Ads Report template by ReportGarden
  • Free Facebook Ads report template for E-commerce by Porter Metrics
  • Basic Facebook Ads template by Supermetrics
  • Facebook Ads – Free Ads Free Report by Porter Metrics
  • Free Facebook Ads Template for Google Data Studio by Siavak
  • Free Google Data Studio Agency Report: Google Ads and Facebook Ads by Porter Metrics
  • Facebook Ads Reporting Dashboard with Google Sheets by Data Studio templates
  • Free Google Data Studio Template: Facebook Ads Campaign Analysis by Porter Metrics
  • Google and Facebook ads dashboard by Zekeriya (Fiverr user)
  • PESO model report template for Google Data Studio by Porter Metrics
  • Facebook Ads report with Data Studio dashboard by binarymarvels (Fiverr user)
  • ROAS dashboard: free report template by Porter Metrics
  • Facebook Ads – Google dashboard report by DadJOB (Fiverr user)
  • Facebook Ads General Report Template by Reportz
  • Facebook Ads Overview Report by Oviond
  • Facebook Ads – Overview by Klipfolio
  • Facebook Ads Data Studio Template: Free Advertising Report by One PPC Agency
  • Facebook Ads engagement report  by Octoboard

Free Facebook Ads funnel template

Report overview:

This report template is one of the free Facebook Ads report templates from Porter Metris. It is a great solution to display your key awareness, consideration, and conversion metrics. Use this free template to keep an eye on your KPIs by stage of the Marketing Funnel through real-time charts.

Porter Metrics’ Free Facebook Ads funnel template consists of  7 pages of detailed performance data:

  • Overview 
  • Awareness
  • Consideration
  • Conversion
  • Top ads
  • Facebook Ads 
  • Device report
  • Provider: This report was created by Porter Metrics
  • Reporting tool: The report will work on Google Data Studio
  • Connection: You can use the Facebook Ads connector from Porter Metrics
  • Graphics and charts included: This report includes more than 15 graphics and charts (you can customize all of them)
  • Price: This report template is for free

Metrics included in the report:

  • Amount spent
  • Impressions
  • Clicks
  • CTR
  • CPM
  • CPC
  • ER
  • Link clicks
  • Landing page view and cost per landing view
  • Post Engagements (likes, reactions, comments, shares, clicks)
  • Reach
  • And more

How to use this Facebook Ads funnel report template?

To set up this template, you can follow the next steps: 

  • Click on “Use template.”
  • Click on “Copy report.”
  • Login with Google
  • Connect with Facebook
  • Choose your ad accounts
  • Set up the conversion window and reporting time

Get this report template for free

Facebook Ads Report Template for Whatagraph

Report overview:

According to Whatagrapah, you can use this template to track your Facebook Ads performance and get an in-depth overview of your page. This report has been built to cover metrics like page leads, conversions, media spend, CPA, CPC, and others.
Note: this report template just works inside the Whatagraph platform.

  • Provider: This report was created by Whatagraph 
  • Reporting tool: The template just work on Whatagraph 
  • Graphics and charts included: This report template includes more than 15 pieces with different graphics, charts, and metrics
  • Price: You have a 7-days free trial to use this report template and then you can choose a plan US $119 (1 user) and $699 (custom user).

Metrics and data included in the report:

  • Impressions 
  • CTR
  • Cost per click 
  • CPC 
  • Website purchase value 
  • Clicks 
  • Total spent on ads
  •  Average cost
  •  Ads funnel

Use this template!

Free Facebook Ads report template for marketers and agencies

.

Report overview:

This report is ideal for marketers and agencies that need to track their Facebook Ads campaigns. You can use this template inspired by real use cases to visualize metrics such as impression, clicks, CTR, CPC, amount spent, and all the relevant metrics for your Facebook Ads strategy.

Porter Metrics’ Free Facebook Ads report template for marketers and agencies consists of  4 pages of detailed performance data:

  • Overview: A summary with the most relevant metrics for your Facebook Ads performance and Ad spent of everything that went well and everything that didn’t during the month.
  • KPIs Tracking: Show you how much money you’re spending and how that number relates to other campaign performance KPIs. track what kind of return on investment (ROI) you can expect from the campaign.
  • Facebook Ads conversions: Visualize the number of conversions your Facebook Ads campaigns are gaining. 
  • Facebook Ads clicks: Number of clicks in each ad, number of impressions, and CPC. 
  • Ads contents: A complete overview of how is your content performing. 
  • Provider: This report was created by Porter Metrics.
    Reporting tool:
     The report will work on Google Data Studio.
  • Connection: You can use the Facebook Ads connector from Porter Metrics.
  • Graphics and charts included: This report includes around 60 graphics and charts (you can customize all of them).
  • Price: You can use this report template for free.

Metrics included in the report:

  • Amount spent
  • Impressions
  • Clicks
  • CTR
  • CPM
  • CPC
  • ER
  • Link clicks
  • Landing page view and cost per landing view
  • Post Engagements (likes, reactions, comments, shares, clicks)
  • Reach
  • And more

How to use this Facebook Ads report template for marketers and agencies?

To set up this template, you can follow the following steps: 

  • Click on “Use template.”
  • Click on “Copy report.”
  • Login with Google
  • Connects with Facebook
  • Choose your ad accounts
  • Set up the conversion window and reporting time

Try this report for free

Facebook Ads Report template for Report Garden

Report overview:

Facebook Ads report helps you learn how you’re reaching your business goals by showing the most important ad metrics. With ReportGarden, you can get a closer look at your active campaigns and make changes based on your performance.

  • Provider: This report was created by ReportGarden
  • Reporting tool: The report just works on ReportGarden
  • Graphics and charts included: The information is available once your account is linked.
  • Price: You can use the report for free for 7 days. Then, you can choose a plan between US 89 to $649.

What metrics and data are included in the report? 

  • Engagement performance
  • Demographic reach
  • Gender targeting 
  • Ad placement performance 
  • Facebook campaign performance 
  • Ads-page likes performance 
  • Ads-engagement performance

Get the template now

Free Facebook Ads report template for E-commerce

Report overview:

This Facebook Ads for E-commerce dashboard will help you optimize your ad spend on Facebook. It also will help you strategize around what you need to stop doing and make better decisions with the “Stop, Start, Keep” model.

Include your own benchmarks and track results to create impactful data reports using Google Data Studio.

This report includes different sections such as:

  • Facebook Ads report overview
  • Leads report
  • Purchase report
  • Provider: This report was created by Porter Metrics
  • Reporting tool: The report will work on Google Data Studio
  • Connection: You can use the Facebook Ads connector from Porter Metrics
  • Graphics and charts included: This template includes 9 graphics and charts
  • Price: You can use this report template for free

Metrics included in the report:

  • CTA for Facebook Ads
  • CPC for Facebook Ads 
  • CPL for Facebook Ads
  • Conversion value: the total economic value registered for the conversions logged on your ads. For Facebook Ads 
  • Ad spends: the total advertising spend on Facebook Ads is called Amount spent and on Google Ads it’s Cost. 
  • Transactions: this metric represents the number of conversions registered. On Facebook Ads—unless you create custom conversions—the default metric is Purchases and Leads.

Try this report!

Free Facebook Ads Template for Google Data Studio

Report overview:

This Facebook ads report can let you visualize your key metrics in Facebook Ads within Google Data Studio. To use this report, you only need to make a copy and connect it to your own Facebook Ads data source

  • Provider: This report was created by Siavak
  • Reporting tool: The report will work on Google Data Studio
  • Connection: You can use a connector from Porter Metrics or Supermetrics 
  • Graphics and charts included: This template includes 10 different graphics and charts
  • Price: The report is for free. You just need to subscribe to Siavak’s mailing list to receive the link to the template

What metrics are included in the ROAS report template? 

  • Impressions
  • Post engagement
  • Link CTR
  • CPC 
  • CPM
  • CPA
  • Amount spent
  • Frequency
  • Link clicks
  • Website conversions

How to use this report template?

Once you open the link, you can click on “Use Template” at the top right and then select your data connector from the drop-down menu, and click on “Copy Report”.

Note: For this template to work, remember you need a Facebook Ads data source. You can use a Facebook Ads data connector like Porter Metrics to connect to your Facebook Ads account.

Get free access to this report!

Facebook Ads – Free Ads Free Report 

Report overview:

This Facebook Ads template can help you to review your marketing funnel and its key metrics. You can use the template to:

  • Get informed about the performance of your Facebook Ads campaigns.
  • Understand what is the best buying type to achieve your business objectives.
  • Discover what formats and creative content pieces are helping your brand to grow.
  • Adjust budgets and make decisions in real-time.
  • Keep visible the budget and ads spend on Facebook with this report for Google Data Studio.
  • Provider: This report was created by Porter Metrics
  • Reporting tool: The report will work on Google Data Studio
  • Connection: You can use the Facebook Ads connector from Porter Metrics
  • Graphics and charts included: This template includes 11 graphics and charts
  • Price: The report template is for free

Metrics included in the report:

  • Amount spent
  • Impressions
  • Reach
  • Link clicks
  • CTR
  • CPC
  • And more

Get this template

Free Facebook Ads Template for Google Data Studio

Report overview:

This Facebook ads report can let you visualize your key metrics in Facebook Ads within Google Data Studio. To use this report, you only need to make a copy and connect it to your own Facebook Ads data source

  • Provider: This report was created by Siavak
  • Reporting tool: The report will work on Google Data Studio
  • Connection: You can use a connector from Porter Metrics or Supermetrics 
  • Graphics and charts included: This template includes 10 different graphics and charts
  • Price: The report is for free. You just need to subscribe to Siavak’s mailing list to receive the link to the template

What metrics are included in the ROAS report template? 

  • Impressions
  • Post engagement
  • Link CTR
  • CPC 
  • CPM
  • CPA
  • Amount spent
  • Frequency
  • Link clicks
  • Website conversions

How to use this report template?

Once you open the link, you can click on “Use Template” at the top right and then select your data connector from the drop-down menu, and click on “Copy Report”.

Note: For this template to work, remember you need a Facebook Ads data source. You can use a Facebook Ads data connector like Porter Metrics to connect to your Facebook Ads account.

Get free access to this report!

Free Google Data Studio agency report: Google Ads and Facebook Ads

Report overview:

Do you plan your success?  Track your Facebook & Instagram Ads, and Google Ads results with this template. Compare your goal with your current performance and accomplish your monthly goals.

This report template can help you to

  • Understand the gap between your current results and your goals.
  • Track your budget spend.
  • Get a quality analysis of your Facebook Ads and visualize if they are above, average, or below average. With this information, modify your ads so you outperform your results.
  • Find out what are your best-performing Google Ads campaigns.
  • Provider: This report was created by Porter Metrics
  • Reporting tool: The report will work on Google Data Studio
  • Connection: You can a Porter Metrics connector
  • Graphics and charts included: This template includes 11 different pieces with different graphics and charts
  • Price: You can use this report template for free

Metrics included in the report:

  • Reach
  • Clicks
  • Costs
  • Leads
  • Sales
  • And more

Try this report for free!

Free Google Data Studio Template: Facebook Ads Campaign Analysis

Report overview:

Understand your Facebook Ads results based on your campaign objective: leads, traffics, app downloads, messages, and conversions. Track your budget and compare your monthly goal with your current results.

This report template can help you to

  • Track your budget and optimize it to locate it in your best-performing campaigns.
  • Understand your growth with a monthly breakdown by campaign objective. 
  • Compare your monthly goal with your current results.
  • Provider: This report was created by Porter Metrics
  • Reporting tool: The report will work on Google Data Studio
  • Connection: You can use the Facebook Ads connector from Porter Metrics
  • Graphics and charts included: This template includes more than 15 different pieces with different graphics and charts
  • Price: This report template is for free

What metrics are included in the report?

  • Amount spent
  • New messages
  • Cost per message
  • Reach
  • Clicks
  • CTR 
  • Conversions

Get the template now

Google and Facebook Ads dashboard

Report overview:

Fiverr has many sellers who work on Facebook Ads reports, and zekeriyamulbay is one of them. You can contact him to create your first Google and Facebook Ads dashboard to review your KPIs and key metrics

This report template has 4 steps you need to know

  • Mini KPI Workshop: What are the best KPIs to track and lead the business?
  • Layout Design: Work on the layout before working on the data connections and final look.
  •  Data source Implementation: There are 2 options. You have to upload your data manually or use a connector such as Porter Metrics, Supermetrics, or Powe My Analytics.
  • Transferring Ownership: There will be a short training on how you modify the dashboard in the future.
  • Provider:  This report was created by zekeriyamulbay a Fiverr seller
  • Reporting tool: The report will work on Google Data Studio
  • Connection: This report template requires a third-party connector such as Porter Metrics or Supermetrics 
  • Graphics and charts included: You’ll get only top-line metrics with trend chart. (You can discuss graphics and charts with the provider)
  • Price: You can use the basic report for US $150.

Review this report on Fiverr

PESO model report template for Google Data Studio 

Report overview:

Try this report template to review your PESO model. If you are not familiar with this term, “PESO” is a media model strategy that stands for Paid, Earned, Shared, and Owned media.

By using the PESO model, you can determine what is the best type of content according to the trends among a specific category.

  • Provider: This report was created by Porter Metrics
  • Reporting tool: The report will work on Google Data Studio
  • Connection: You can use the Facebook Ads connector from Porter Metrics
  • Graphics and charts included: This template includes more than 10 different pieces with different graphics and charts
  • Price: You can use this report template for free

What metrics are included in the PESO model report? 

Paid Media: The metric that will determine the success of your paid strategy is the one you can set and place just next to the objective.  E.g. Calculate how much you spent and how it is helping the increase in awareness and relevance among the business category my brand is, by reaching a wider audience.

Earned Media: Is all about relationship building. Calculate your “Page Talking About” to measure the impact of your marketing and communications strategy. 

Shared Media: This could be considered a sector of owned media because you own the content that is published on your social media platforms. But there is something you have to keep in mind. The more people share your content, the most relevant you are. 

Owned Media: It’s created specifically for your brand that is published to your website or other owned channels such as blogs. Here you can pull the metrics from Google Analytics to understand how different efforts are helping to increase your website traffic and content consumption. 

Use this report for free!

Facebook Ads reports with Data Studio dashboard

Report overview:

Binary Marvels is another Fiverr seller who creates report dashboards. You can contact them to create a dashboard where you can see all of your ads performance and share it with clients

  • Provider:  This report was created by Binary Marvels, a Fiverr seller.
  • Reporting tool: The report will work on Google Data Studio
  • Connection: This report template requires a third-party connector 
  • Visualization tool: Google Data Studio
  • Graphics and charts included: 2 Graphs/Charts
  • Price: You can use the report for US $200. The plan includes infographics, charts & graphs

What kind of metrics and data you will visualize in this report? 

  • Impressions 
  • Clicks 
  • Reach 
  • Cost
  • Campaign performance
  • Ad performance

Review this report on Fiverr

ROAS dashboard: free report template 

Report overview:

Try this ROAS report template to track the return on your ad spend for Facebook Ads, by displaying scorecards and performance over time compared to an objective. This report will help you to display related metrics such as conversions, conversion value and ad spend. 

  • Provider: This report was created by Porter Metrics
  • Reporting tool: The report will work on Google Data Studio
  • Connection: You can use the Facebook Ads connector from Porter Metrics
  • Graphics and charts included: This template includes 6 different graphics and charts
  • Price: You can use this report template for free

What metrics are included in the ROAS report template? 

  • Return on ad spend (ROAS): for Facebook Ads it’s Purchase ROAS. To calculate the ROAS you should divide the economic value that your conversions bring by the cost of your advertising.
  • Conversion value: the total economic value registered for the conversions logged on your ads. 
  • Ad spend: the total advertising spend on Facebook Ads.
  • Transactions: this metric represents the number of conversions registered. On Facebook Ads—unless you create custom conversions—the default metric is Purchases.

Get the template. It’s for free! 

Remember you can visit Porter Metrics to check the complete gallery and explore more free Facebook Ads report templates.

Facebook Ads dashboard report

Report overview:

As we have shown you, Fiverr is a great option to find Facebook Ads reports, and this one is not an exception. You will use this report created by DadJOB to transform your ads and Facebook page raw data into an easy-to-understand dashboard and report. 

This report includes:

  • Real-time updated dashboard
  • Date-wise filtering feature
  • Interactive designs
  • Readability 
  • Mobile responsive dashboard
  • Provider: This report was created by DadJOB a Fiverr seller
  • Reporting tool: The report will work on Google Data Studio
  • Connection: This report template requires a third-party connector such as Porter Metrics or Supermetrics 
  • Graphics and charts included: The basic report includes a single page and up to 3 basic charts.
  • Price: You can pay US $10 for a basic report but you can also pay between US $20 or US $95 for a standard or premium template

Review this report on Fiverr

Facebook Ads General Report Template

Report overview:

Use this template to show relevant data for your Facebook Ads campaigns.

Note: this report template just works inside the Reportz platform but you can share the URL or export it as a PDF. 

  • Provider: This report was created by Reportz.
  • Reporting tool: The report just works on Reportz
  • Graphics and charts included: The information is available once your account is linked.
  • Price: You can use the report for free for 15 days. Then, you can choose a plan that starts at $29.82 per month for only 3 dashboards.

What metrics are included in the report? 

  • Impression 
  • Frequency
  • Reach
  • Cost
  • And more

Ty this report!

Facebook Ads Overview Report

Report overview:

This report template provides a snapshot of your clients’ ad account performance. With dynamic data visualizations, you will be able to highlight some of Facebook Ads’ most frequently used metrics.

Note: This report template only works inside the Oviond platform. You can share the URL with your clients or export it as a PDF file. 

  • Provider: This report was created by Oviond.
  • Reporting tool: The report just works on Oviond.
  • Graphics and charts included: Once you are on the platform you need to drag and drop your sections which includes about ten different graphics and charts. It is possible to blend and integrate data from different sources in a layout. 
  • Price: You have a 15-day free trial to use the report. Then, you can choose a plan between US $99 and $399.

What kind of metrics are included in the report? 

  • Total impressions
  • Frequency
  • Total reach 
  • Clicks by gender and age 
  • Total spend

Review this report!

Facebook Ads – Overview

Report overview:

Do you want to know how your Facebook Ads are performing? This dashboard helps you track the key digital advertising metrics for Facebook like CPC, CPA, CTR, and spend. Read the FAQ for this dashboard template.

  • Note: This report template just works with the Klipfolio platform.
  • Provider: This report was created by Klipfolio.
  • Reporting tool: The report just works on Klipfolio.
  • Graphics and charts included: This template includes 6 charts and graphs. 
  • Price: You have a 14-day free trial to use the report. Then, you can choose a plan that starts at $99

Metrics and data included in the report:

  • Currently active campaigns
  • Total ad spend 
  • Total ad clicks
  • Impressions
  • CPC
  • CPA
  • CTR

Try this dashboard report.

Facebook Ads Data Studio Template: Free Report

Report overview:

This is a complete report template with several pages to review your campaign performance, KPIs, and key metrics. If you decide to use this report, you will be able to copy and paste different pages depending on your needs:

  • Campaigns
  • Campaigns objective
  • Ads sets
  • Ads
  • Pixel events
  • Pixel event by campaign
  • Demographic
  • Placements 
  • Conversions

You can review the following article to know how to use this report temple.

  • Provider: This report was created by One PPC
  • Reporting tool: The report will work on One PPC
  • Connection: This report template requires a third-party connector such as Power My Analytics or Porter Metrics.
  • Graphics and charts included: This template contains more than 100 charts and graphs. 
  • Price: You can access the report template once you book a call with the One PPC team. So they can assist you in a custom report-building session. They charge an hourly rate of 70 US dollars per hour. (£50 pounds).
    Connector plan not included. 

Metrics and data included in the report:

  • Impressions, 
  • Reach 
  • Link click
  • CPC
  • Total spend
  • Website 
  • Revenue
  • CPM
  • CTR
  • Cost per website purchase
  • ROAS

Get the template now

Facebook Ads engagement report

Report overview:

You can use this template to display graphs and tables with all your metrics and also create a combination of actions and leads and compare your Facebook Ads performance over standard custom time periods. 

  • Provider: This report was created by Octoboard
  • Reporting tool: The report just works on Octobard
  • Graphics and charts included: This template includes 13 charts and graphs. 
  • Price: You have a 14-days free trial to use this report template and then you can choose a plan that starts at $99

Metrics included in Facebook Ads engagement report:

  • Page engagement
  • Page likes 
  • Post comments
  • Post engagement
  • Post shares
  • Campaigns page engagement
  • Ad sets engagement

Try this report

 

To summarize:

We know this is extensive content, and for this reason, we decided to resume it in a table. So you will be able to easily see the 21 reports templates and compare them to choose the one you want to use. 

Take a look and check the following table:

Name Provider Price Graphics included Access to the report template
Free Facebook Ads funnel template Porter Metrics Free +15 Try the report
Free Facebook Ads report template for marketers and agencies Porter Metrics Free +15 Try the report
Free Facebook Ads report template for E-commerce Porter Metrics Free 9 Try the report
Facebook Ads – Free Ads Free Report Porter Metrics Free 11 Try the report
Free Google Data Studio Agency Report: Google Ads and Facebook Ads Porter Metrics Free +10 Try the report
Free Google Data Studio Template: Facebook Ads Campaign Analysis Porter Metrics Free +15 Try the report
PESO model report template for Google Data Studio Porter Metrics Free +10 Try the report
ROAS dashboard: free report template Porter Metrics Free 6 Try the report
Free Facebook Ads Template for Google Data Studio Siavak Free 10 Try the report
Facebook Ads Reporting Dashboard with Google Sheets Data Studio templates US $80 This information is available once you pay for the report, but you can check the 3 different sections in the description. Try the report
Google and Facebook ads dashboard Zekeriya (Fiverr user) US $150 You’ll get only top-line metrics with a trend chart. (You can discuss graphics and charts with the provider) Try the report
Facebook Ads report with Data Studio dashboard  Binarymarvels (Fiverr user) US $200 2 Try the report
Facebook Ads – Google dashboard report  DadJOB (Fiverr user) Within $10 and $95 USD 3 Try the report
Basic Facebook Ads template  Supermetrics 14-days free trial. Plans start at US $89 7 Try the report
Facebook Ads Report Template Whatagraph 7-days free trial. Plans start at US $119 +15 Try the report
Facebook Ads Report template ReportGarden 7-days free trial. Plans start at US $89 The information is available once your account is linked Try the report
Facebook Ads General Report Template Reportz 15-days free trial. Plans start at US $29.82 The information is available once your account is linked Try the report
Facebook Ads Overview Repor Oviond 15-days free trial. Plans start at US $99 10 Try the report
Facebook Ads – Overview Klipfolio 14-days free trial. Plans start at US $99 6 Try the report
Facebook Ads Data Studio Template: Free Advertising Report One PPC Agency Free +15 Try the report
Facebook Ads engagement report  Octoboard 14-days free trial. US Plans start at $99 13 Try the report

 

Finally, you need to consider that some of these reports will be high to set up, and you will need some help. You can contact the provider for more information.
If you want to use a report template from Porter Metrics, the setup is for free, you only need to schedule a call, and we will be more than happy to create your Google Data Studio reports for free.

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