ROAS dashboard: free report template

Calculate and report your return on ad spend (ROAS) for Facebook Ads and Google Ads on Google Data Studio. 

ROAS report overview

This ROAS dashboard will help you track the return on your ad spend for both Facebook Ads and Google Ads by displaying scorecards and performance over time compared to an objective. 

While the ROAS benchmarks varies and depends on your cost structure, a good ROAS would be at 4; for every dollar you spend on ads, you can expect to return 4. 

It also breaks down performance metrics by campaign name to spot which ad campaigns are bringing or affecting your results. 

Along with the ROAS metric, the report template displays related metrics such as conversions, conversion value, and ad spend. 

Included KPIs

  • Return on ad spend (ROAS): for Facebook Ads, it’s Purchase ROAS; for Google Ads, the metric is called Total Conv. value/cost. To calculate the ROAS you should divide the economic value that your conversions bring by the cost of your advertising.  
  • Conversion value: the total economic value registered for the conversions logged on your ads. For Facebook Ads it’s Purchase ROAS; for Google Ads, it’s total conversion value.
  • Ad spend: the total advertising spend on Facebook Ads is called Amount spent and on Google Ads it’s Cost
  • Transactions: this metric represents the number of conversions registered. On Facebook Ads—unless you create custom conversions—the default metric is Purchases, and on Google Ads it’s Conversions.

Report tutorial and free ROAS calculator 

  • Check this free guide included with this template for free:
This complete guide includes a video tutorial, industry benchmarks, spreadsheet ROAS calculator and best practices to take the maximum advantage of your new template. 

The steps to copy a Data Studio report template are simple:

  • Make sure you’re signed in to your Google account and have a Google Data Studio account. 
  • Go to the report template and click on Use template.
  • Then connect the data source; we recommend you Porter Metrics connectors. 
  • Generate the copy, and you’re done. 

You can follow this guide on copying report templates on Google Data Studio.

Here are also a guide to connect different apps to Google Data Studio

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Yes, Google Data Studio—like most Google Marketing products—is free. 

The connections to report data from Google products like Google Analytics, Google Ads, Google Search Console, Google Sheets, and Youtube are free, too. 

If you want to connect third-party apps like Facebook, Shopify, or your CRM to report their data on Data Studio, you may use a different provider, like Porter.

Those services generally have a cost. At Porter, we offer a 14-day free trial for all our connectors.

Yes, the report template is free. 

However, pulling the data automatically requires a Google Data Studio connector. 

If the data comes from a Google product, like Google Analytics or Youtube, the connector is free. 

But if you pull data from a third party like Shopify or Facebook, you may rely on a provider like Porter Metrics. 

Once you create a copy of your template and successfully create your first report, you’ll start a 14-day free trial with us. 

If you don’t want to upgrade a plan with Porter, you may keep with the template but the connectors will stop working. 

You may keep using our connectors by upgrading so the data displays or use another connector with the same report template. 


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Google Ads

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