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ROAS dashboard: free report template

Calculate and report your return on ad spend (ROAS) for Facebook Ads and Google Ads on Google Data Studio.

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ROAS report overview

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This ROAS dashboard will help you track the return on your ad spend for both Facebook Ads and Google Ads by displaying scorecards and performance over time compared to an objective.

While the ROAS benchmarks varies and depends on your cost structure, a good ROAS would be at 4; for every dollar you spend on ads, you can expect to return 4.

It also breaks down performance metrics by campaign name to spot which ad campaigns are bringing or affecting your results.

Along with the ROAS metric, the report template displays related metrics such as conversions, conversion value, and ad spend.

Included KPIs

Included KPIs

  • Return on ad spend (ROAS): for Facebook Ads, it’s Purchase ROAS; for Google Ads, the metric is called Total Conv. value/cost. To calculate the ROAS you should divide the economic value that your conversions bring by the cost of your advertising.
  • Conversion value: the total economic value registered for the conversions logged on your ads. For Facebook Ads it’s Purchase ROAS; for Google Ads, it’s total conversion value.
  • Ad spend: the total advertising spend on Facebook Ads is called Amount spent and on Google Ads it’s Cost.
  • Transactions: this metric represents the number of conversions registered. On Facebook Ads—unless you create custom conversions—the default metric is Purchases, and on Google Ads it’s Conversions.
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Questions?

These are metrics associated with this overview:

This report template is really for free, and you can copy it and use it whenever you want. However, you need to pull your data from the Porter Metrics.

Once you have successfully created a copy for this template, you will start a 14-days free trial with us. Also, you will choose a paid plan to upgrade your porter metric account and keep the connector working. 

Note: If you don't want to upgrade a plan with Porter, you may keep with the template, but the connectors will stop working, which means your data won't be available in this stunning and comprehensive template.

When you have a custom report template, you can visualize real-time charts and know your performance when you have a custom report template.

Once you have set up your advertising report template, you will follow these steps to analyze your data:

  1. Define a goal: to analyze your SM strategy campaigns performance; you should compare your KPIs against a goal to have a context. To set up your goals, you may consider metrics such as ROAS, CAC, and CPL as they're a measure of the impact on your business. 
  1. Break down your data: to identify where your metrics are underperforming, break them down by dates, campaigns, regions, ads, devices, etc. With more than +100 breakdown options, SM will help you spot where ad spend is wasted.
  1. Map a funnel: funnels describe purchase journeys so you can spot where your audience gets stuck. We've got a funnel report template for that.

 

You can customize your report by creating new charts, adding filters and controls, custom formulas, colors, logos, and changing the size of your canvas.

We have created the following video tutorial to show you all these options to customize your SM report template: How to customize a Google Data Studio report. 

As we have shown you, Porter Metrics has been created as a non-code platform for marketers and agencies to automate your Data Studio reports in some minutes. 

The difference between Porter Metrics and competitors is the non-code and the resources that Porter Metrics offers. You can also review this reporting tools list to know all the solutions available, including Porter Metrics and competitors. 

Please make a copy of this funnel report template and use it now to track your campaigns. As we show you, these are the steps:

  • Login with Google
  • Connect with your APP
  • Choose your ad accounts
  • Set up the conversion window and reporting time

Remember, if you need help to set up your report or star tour free trial, you can schedule a call, and we will be happy to help you.

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